If you're looking to launch or expand your company with video marketing, you might be contemplating going having an independent videographer in order to save money. The decision between hiring a specialist video production company or a beginner producer to produce your video requires careful planning and consideration.
Professional vs. Amateur
There are many reasoned explanations why you need to leave your video project in the hands of a specialist although it could set you back much more money than what a beginner would charge. If you should be hiring a beginner consider the following: Is their core competency video production, specifically corporate video production? They should hire other crew members to simply help film the project, who are those other members - are they experts within their fields (i.e. cinematography, sound mixing, gaffing, wardrobe, art department)?
Do they've experience writing award-winning scripts? What's their video production process like? Do they've a safe, industry-standard work-flow? Are they insured as a video production company, so you can know your project is safe? Do they've referrals and similar work examples? Is their past work impressive and effective?
Weigh your alternatives carefully in terms of time, money and energy spent against hiring a beginner or even a professional. A professional who you understand will deliver reduced product, deliver excellent customer service, and take safe care of one's media. Digital media is an art learned with devotion over long periods of time. Professionals won't only create a successful video for you personally, but they'll produce it in a way that is stress-free for you personally, and organized.
In the event that you hire a beginner to produce your video, you might need to ensure the project is organized, the script strong, and the production smooth. A professional does all of this for you. A professional may have the ability and resources to create a video that is on-brand and on-message. For a video to truly have a positive impact in your target audience, it's to truly have a well crafted script, the best creative team, an organized project manager, and an easy process from just starting to end. That is something that many amateurs can't deliver.
Process and Equipment
Most amateurs don't follow the exact same production process as professionals, and many have not had experience working closely with a corporate team. A poorly executed production plan can lead to an undesirable video. Additionally, there are numerous moving parts when producing a video, it's important that the organization producing your video can adapt easily and move quickly. Lastly, professionals gives your video the interest it needs so you don't have to worry that each consideration is being made ShadeTree Visuals. A professional production company could make your video their priority.
Video equipment never been so easily accessible. 10 years back shooting on film was standard, now everything is digital, which has driven the cost of cameras and recording media down. But just because someone owns the equipment does not make sure they are a professional. A novice may own professional video equipment, but do they service the equipment and own back-ups in the event there's a tool failure on set? Another point to take into account is that technology in the video industry moves so fast that cameras, lighting, and other gear becomes outdated very quickly. It has a professional company with funds your can purchase and have access to the modern and most innovative equipment.
Post-production (editing, music, sound editing and mixing, color-correction, titling, and motion-graphics) requires talented experts in each of the fields and the best software and hardware to guide a high-level production. Independent producers or videographers may operate a camera perfectly, nevertheless they might not be experts in post-production. You will need a team who knows precisely what they're doing at all stages of the method, and not merely that, but are creative and talented.