Market Scope
Market Research Future (MRFR) expects the pillow market to cover substantial grounds and expand at a moderate rate between 2017 and 2023 (assessment period).
Top Boosters and Key Restraints
Sleep related issues like snoring is mostly linked with various other health conditions including obesity and diabetes. Expanding population afflicted by these health issues can be a huge growth booster for the pillow market in the years to come. More and more manufacturers are focusing on producing pillows with better features, with the key objective being product innovation. For this, they are spending considerably on exhaustive R&D to boost the product efficiency. These efforts by the players and the growing competition between them to capture a higher customer base across regions can also benefit the global market in the future.
Sleep deprivation is a series issues and can result in hormonal imbalance, diabetes, depression, memory loss, weakened immunity, irregular blood pressure, obesity, and various chronic disorders. Pillows are an essential bedding item that help deal with several sleep related disorders and are therefore, experiencing growing demand across the globe. Soaring awareness levels among people about sleep disorders and the rising preference for different types of pillows that facilitate good sleep can present opportunities to the manufacturers in the future.
Increase in desk-bound jobs and the rising prevalence of poor sitting posture among the youth are also key stimulants of the market growth. Additionally, amplified demand for high quality healthcare to cater to the unmet needs, burgeoning global population and the rise in healthcare expenditure will also ensure growth in the market size during the appraisal period.
Affluent Players
Affluent firms in the global pillow market include American Textile Company (U.S.), Dohia Home Textile Co., Ltd (China), Hunan Mendale Hometextile Co., Ltd (China), Hollander (U.S.), Luolai (China), Romatex (South Africa), Wendre (Estonia), to mention a few.
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Segmental Review
For a better understanding of the pillow market’s growth prospects, MRFR has listed a few key segments, including material, filling material, shape, feature and application.
Pillow market study lists key materials such as 100% Bamboo Fiber, 100% Cotton, 100% Polyester, 100% Silk, and others. 100% Polyester is the most popular, budget-friendly and non-allergenic material, which can be easily washed.
Pillow market, with respect to filling material, caters to hollow fibre, memory foam, microfiber, latex, and others. Pillows that have hallow fiber as filling material witness significant demand in developed economies such as the France, U.S., U.K and Canada.
Depending on shape, the pillow market can be considered for u-shape, square, wave, rectangle, convex, round, and others. U-shaped pillows witness strong demand among people that suffer from severe back pain and joint issues.
Pillow market, in terms of feature, can be split into cooling, therapy, anti-bacteria, anti-static, and others. Pillows that have therapeutic features are witnessing the fastest demand compared to other types.
Pillows’ major applications are sleeping, massage, decorative, bedding, travel, and others. Increase in residential construction and the rising number of home owners have raised the demand for bedding and by extension, for pillows that ensure comfortable sleeping experience.
Regional Insight
Pillow market has been regionally categorized as North America, APAC or Asia Pacific, Europe, and RoW or rest of the world.
Asia Pacific is currently the market leader, with Europe as the second highest gainer. Asia Pacific holds more than half of the global population, which creates a massive customer base for different types of pillows in the region. A latest technical advancement in the region has been the introduction of smart pillows, which have snoring control and shape adjustment features. People dealing with heart disorders, sleeping disorders, diabetes and other health issues are the major consumers of these types of pillows.
Europe is a highly lucrative market, thanks to the significant growth in sleep related issues and the growing population of older people that require pillows with superior features. Moreover, rise in product innovations and inclusion of more features in pillows like sleep mode and guided meditation can further bolster the market share in the region. Huge demand for pillows in hotels and hospitals (the commercial sector) should also present attractive opportunities to the leading firms in Europe, over the following years.
Recent Developments
In January 2021, Silentnight has introduced its latest range of wellbeing inducing products that help reduce the stress level of the consumers. The range now includes cooling pillows, lavender-infused pillows, and a copper-infused pillow. While these products help promote better sleep, the copper pillow also helps reduce puffy eyes and acne issues.
In February 2021, Amouve launched its latest collection of pillows as well as towels and bed sheets on Myntra, in view of the latter’s growing popularity among online shoppers. Among the first to be launched on Myntra is the company’s Neembus pillow that has Neem infused fabric.
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