When someone enters a search query in Google to find anything he is looking for, the search engine tries the best efforts to return relevant, specific, and high-quality results about what he wants. It is not magic, but 200+ SEO factors are considered to finalize the most relevant web page.
In this guide, I will discuss what is Google Page Rank or PageRank and how you can increase it with simple tips.
Most people think that the quality of content determines page rank, several inbound links, and website age. For example, if you developed a website and get a link from a website with page rank 10, it will probably share some page rank to your newly created website.
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Back in the early days of the internet, it was easier to make your website rank high in Google SERPs simply by keyword stuffing: cramming in as many target keywords onto a page as possible, and watching your page hit page one of the search results.The result was a poor user experience for users of Google search: the first results for a search term weren't necessarily the best results, they were just the results for those SEOs who were most successful at gaming the system.But since the late 90s Google has become a far bigger and more wealthy company, and so it has put a tremendous about of resource into improving the quality and the UX of its search engine.
It's now far more difficult for SEOs to achieve a page one result for a keyword with high competition.But at the same time, in 2021 it's now more important than ever for new businesses to get good results from their SEO.
With an increasing number of online businesses all competing for customers, ranking on the first page of the SERPs can give a huge competitive advantage to the business.So what do new entrepreneurs in 2021 need to know in order to succeed at SEO for their business?
SEO stands for Search Engine Optimization, and it is the practice of actively working to make a given web page perform well in search engine results.
SEO services will all offer some aspect of this.
Make sure your website provides an excellent UXUX (user experience) is now a key aspect of acheiving a position on page one of Google's results pages.
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Whether you have been around for long or are just getting started with SEO, you must have spent some time researching it and discovered how much links matter to rank organically in the search results.
Google sees links as a lot more than just a ‘sweet gesture.’ To Google, it acts as a vote of trust that your site is reliable and credible.
Over the years, marketers and SEOs have tried and tested numerous different approaches to increase their site’s backlinks and expand their overall backlink profile.
PRODUCE LINK-WORTHY CONTENTSEO trends will keep shifting, but great content never gets outdated.However, what ‘great content’ means really depends upon who you are asking – it will vary from person to person.
PR DRIVEN OUTREACHRight after reading this, you might be wondering what does SEO and PR even have in common?However, establishing relationships is one of the leading techniques to get the job done when it comes to link building, which also happens to be the key to successful PR.Begin with interacting with the people in your industry or niche and those working at the most sought-after online publications.
Expanding your own brand will also help increase awareness for your organization.As you start building connections and become well-recognized among your peers and industry, you will realize that it is a lot easier for you now to pitch them for media placement opportunities.Again you must be wondering how media placements can result in the generation of backlinks?It’s pretty simple – when a publisher decides to feature your brand on a webinar, podcast, or live show, they will also promote this feature on their website and across social media platforms.Once you have successfully obtained the placement, ask your POC (point of contact) to add a link back to your website, as it will be helpful for the audience.
