Wipro offers technology for entertainment through its media and entertainment solutions to deliver next-generation STBs, IPTVs, Media GWs, applications and services
Over the last few years, digital marketing has become an integral part of the media and entertainment industry.
YouTube has become the go-to platform for a huge number of users, allowing you access to an unimaginable base of audience to reach out to.
When television, radio and newspapers were the only sources of entertainment, traditional marketing methods made more sense for advertising, with every medium specific to a particular form of content.
Today, media and entertainment marketing generates highly favourable results when it is brought with something that resonates with the present audience.
The best entertainment app development solutions ensure that marketing is something which consistently happens as users access these apps or software.
Entertainment marketing plays a dual role, one in providing brand awareness and exposure, while on the other hand it also facilitates to bring in funds for different film projects as well.
Global Entertainment & Media Market Research Report: Information By Type (Wired and Wireless), Application (Books & Magazine, Films & Theatrical, Social Media, Music, Animation, Video Games, Outdoor Advertising, Radio & Broadcasting, Amusement Park/Facilities, Sports, Toys and Arts) and Region (North America, Europe, Asia-Pacific and Rest of the World: Middle East & Africa and South America) - Forecast till 2030Market OverviewGlobal Entertainment and Media Market generated a revenue of USD 2,133.4 Billion in 2019 and is expected to reach a market value of USD 5,099.2 Billion by 2030, growing at an 8.6% CAGR.The increasing popularity of video games and e-sports and the increasing penetration of smartphones are major factors driving the market growth of media and entertainment.
However, piracy is the major restraining factor for the market.
On the other hand, the development of 5G technology is expected to create a lucrative growth opportunity for the players operating in the global market.Segmental AnalysisGlobal Entertainment and Media Market has been segmented based on Type, Application, and Region.By type, the global entertainment and media market has been segmented into books & magazines, films & theatrical, social media, music, animation, video games, outdoor advertising, radio & broadcasting, amusement park/facilities, sports, toys, and arts.
In 2019, the radio and broadcasting segment accounted for the largest market share; it is expected to register a 10.1% CAGR during the forecast period.Based on type, the global entertainment and media market is segmented into wired and wireless.
In 2019, the wired segment accounted for the larger market share; it is expected to register a 5.4% CAGR during the forecast period.Get a Free Sample @ https://www.marketresearchfuture.com/sample_request/7773Competitive AnalysisThe key players operating in the global entertainment and media market are News Corporation (US), Advance (US), iHeartMedia Inc. (US), Discovery Inc. (US), Warner Media LLC (US), Verizon (US), Alphabet (US), Disney (US), Baidu Inc. (China), Grupo Globo (Brazil), Comcast Corporation (US), Factbook Inc. (US), Bertelsmann SE & Co. KGaA (Germany), Viacom (US), Hasbro (US), and Mattel (US).Regional AnalysisThe geographic analysis of the Entertainment and Media Market has been conducted for North America, Europe, Asia-Pacific, and the rest of the world.North America is the major region in terms of market share in the entertainment and media market.
North America is expected to witness higher demand for video games, online video streaming services, and books and magazines in the coming years.
As per various reports, Philippines largest entertainment and media group, ABS-CBN Corporation, has quite recently secured all the necessary rights over its Intellectual Property (IP) work,https://www.kashishworld.com/blog/media-entertainment-group-abs-cbn-secures-the-necessary-rights-over-ip-work/
