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How Magnesium Instantly Made Me a Better Athlet

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seo expert2019

I've talked with a lot of small business owners and solo professionals who either aren't sure why (or whether) they should be on social media, and with others who have set up accounts and aren't sure what to do next. Social media, of course, refers to online communities such as Facebook, and MySpace, sharing sites like YouTube and Flickr and specialized sites like Shelfari. It also includes blogs and Twitter, the popular "micro blog."

Social media may be a new tool, but it works best when some basic marketing principles apply. First of all, social media will only work effectively when it's part of a plan. Secondly, for social media to work, you have to understand who your audience is, where they are congregating and what message will resonate to move them to action. And thirdly, you need to have a good idea of what any tool actually does in order to use it effectively.

Get a Plan

Many companies fail to market effectively because they don't have a marketing plan that's based on their business plan goals. A surprising number of solo professionals don't even have a business plan! As they say, failing to plan is really planning to fail. This is true for social a course in miracles mp3 as with any type of communication. Marketing is only as good as its foundation, and if you aren't clear on your business goals ("make more money" is not a business plan-level goal), then your marketing will be imprecise, your message will be muddled and your results will be unimpressive (but how would you know if you have no plan by which to measure them?).

Social media works best when it is part of an overall marketing plan. It should be targeted to a specific segment of your target audience, and its message should reinforce and extend your overall marketing themes. Social media is a great way to deepen relationships with existing clients and prospects and to reach a whole new group of potential prospects whom you might never have otherwise had the chance to meet. It can also help you create and sustain a two-way dialogue and drive traffic to your other sites.

You should know what you hope to gain from using a marketing tool, whether you're using social media, traditional advertising, PR or direct mail. You should have a budget for time and money and some quantifiable idea of return. Your marketing actions should be linked directly to the business plan goal advanced by that action to keep you grounded in return-on-investment. Your plan should make it possible for you to assess your results and decide whether or not to continue investing resources in a specific marketing action, including social media.

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