Greeting Cards Market - Overview
A greeting card is an illustrated piece of card or a high quality paper featuring an expression or sentiment which includes a message of greeting, congratulation, grief, or joy for several occasions such as Christmas, birthdays, holidays or any other occasion. The greeting card is generally packed in an envelope which is available in different styles. These cards are majorly mass produced and are also available in handmade versions, distributed by hundreds of companies across the globe. Nine out of ten households are expected to buy greeting cards every year. According to the Greeting Card Association (GCA), the market is projected to be women-driven since women account for almost 80% of the sales of greeting cards.
Greeting Cards Market - Drivers and Restraints
Increasing trend of combining technology with greeting cards (such as greeting cards with LED lighting or musical cards) is projected to boost the greeting cards market over the forecast period. Rising acceptance of e-cards due to growing awareness is projected to influence the market growth for greeting cards in the coming years. Also, increasing preference of consumers for handmade greeting cards is projected to drive growth of this segment over the forecast period. However, rising social media trends and proliferation of e-cards along with the huge mobile communication market may act as a hindrance to the growth of the greeting cards market over the forecast period. However, several efforts are being undertaken by combining innovation and developing custom designed and engineered 3D cards, launching personalized photo greeting cards, and integrating lighting capabilities with audio capabilities within physical greeting cards. These cards are then made available at stationary stores and supermarkets to enhance the product visibility.
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Greeting Cards Market - Segmentation
The global greeting cards market can be segmented based on type, application, and region. Based on type, the greeting cards market is categorized into seasonal greeting cards (Christmas/New Year, Valentine's Day, Mother’s Day, Easter, Father’s Day, & other Seasonal Cards) and everyday greeting cards (Sympathy, Thank You, Wedding, Thinking of You, Get Well, New Baby, and Congratulations & Other Everyday Cards). The application segment is segregated into business cards and personal cards.
Based on region, the greeting cards market can be segmented into North America, Europe, Asia Pacific, Middle East & Africa, and South America.
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Europe is projected to hold the major share of the market in terms of revenue over the forecast period followed by North America. The U.K. is expected to dominate the Europe region. According to the Greeting Card Association (GCA), people in the U.K. spent US$ 2.2 billion on greeting cards in 2017. Approximately 100 million single cards were sold on Christmas, and hence, a total of one billion cards were sold as Christmas greeting cards in the UK. Multi-cultural presence of consumers in Asia Pacific helps the region to remain in the spotlight for the market growth of greeting cards. The growth in the region is attributed to several factors which include a large card exchange culture in Asian countries, launch of culture specific cards in various communities of the region, and rising efforts of manufacturers to design localized cards.
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Greeting Cards Market - Key Players
Prominent players operating in the global greeting cards market are American Greetings Corporation, Avanti Press Inc., Current Media Group LLC, Budget Greeting Cards Ltd., IG Design Group Plc, Card Factory plc, Party City Holdco Inc., Schurman Retail Group (SRG), Galison Publishing LLC, Crane & Co., John Sands (Australia) Ltd., Archies Limited, Herbert Walkers Ltd, Carlton Cards Ltd., Nihon Hallmark K.K., Simon Elvin Ltd., Hallmark Cards, Inc., Child Rights and You, and UK Greetings Ltd.
The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.
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The ‘Global Greeting Cards Market Report’ is a comprehensive and in-depth stuxxdy on the size, share, growth, trends, demand and estimation with a focus on the latest development.
The report provides key statistics on the market status with highlights on various important strategic such as mergers, acquisitions, partnership and other development.This section of the greeting cards market report provides detailed data on the segments at country and regional level, thereby assisting the strategist in identifying the target demographics for the respective product or services with the upcoming opportunities.Request a FREE Sample Copy of Global Greeting Cards Market Report with Full TOC At: https://www.valuemarketresearch.com/contact/greeting-cards-market/download-sampleBy ClassificationsSeasonal Greeting CardsEvery Day Greeting CardsBy Applications Business CardsPersonal CardsBrowse Full Global Greeting Cards Market Research Report With TOC At: https://www.valuemarketresearch.com/report/greeting-cards-marketThe research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide.
The major players in the greeting cards market include Hallmark Cards, American Greetings, Card Factory, Schurman Retail Group, CSS Industries Inc., Avanti Press, Simon Elvin, Myron Manufacturing Corp., Moo, and Herbert Walkers Ltd.
This section consists of a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.This section covers the regional outlook, which accentuates current and future demand for the Greeting Cards market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa.
Further, the report focuses on demand, estimation, and forecast for individual application segments across all the prominent regions.Purchase complete Global Greeting Cards Market Research Report At: https://www.valuemarketresearch.com/contact/greeting-cards-market/buy-nowAbout Us:Value Market Research was established with the vision to ease decision making and empower the strategists by providing them with holistic market information.We facilitate clients with syndicate research reports and customized research reports on 25+ industries with global as well as regional coverage.Contact:Value Market Research401/402, TFM, Nagras Road, Aundh, Pune-7.Maharashtra, INDIA.Tel: +1-888-294-1147Email: sales@valuemarketresearch.comWebsite: https://www.valuemarketresearch.com
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Greeting Cards Market report added by Value Market Research, offering growth, trends, and forecast for each segment along with regional and country analysis.
Further, this report also highlights the regional and country-level market analysis.The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide.
The major players in the greeting cards market include Hallmark Cards, American Greetings, Card Factory, Schurman Retail Group, CSS Industries Inc., Avanti Press, Simon Elvin, Myron Manufacturing Corp., Moo, and Herbert Walkers Ltd.
This section consists of a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.Get more information on "Global Greeting Cards Market Research Report" by requesting FREE Sample Copy at https://www.valuemarketresearch.com/contact/greeting-cards-market/download-sampleMarket DynamicsThe unabated appetite for buying and sending greeting cards among the millennials to express a heartfelt personal message or make someone feel extra special will be the primary driver for this market's growth.
The easy availability of greeting cards in supermarkets, hypermarkets, convenience stores, stationery & grocery stores, and online channels will further benefit market growth.
Greeting cards used by businesses to express their gratitude to maintain customer relationships will further enhance market share.
