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How to improve customer experience in your clothing business?

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The Indian textile industry is booming with every passing day. The textile and apparel industry is currently valued at 75bn USD including around 3,165K manufacturing MSMEs spread across the country.


Talking about the online apparel category combined with footwear, experts believe that the market will reach 25 trillion INR by the end of 2030. According to a survey, 42% of respondents said they shopped at least once a month online in the second quarter of 2020. While 12% of respondents shared, they shopped as much as 2-3 times in a week.


This indeed proves the potential that lies in the clothing business. In fact, according to IBEF, between Jan to July 2021, India exported textile products worth 1.77 lakh crore. Need to be noted, this is 52.6 % more compared to sales during the same period in 2020 and 13.7% more than 2019. Yes, the sales figures were more than post-pandemic times.

What does this prove?


It proves that the market has huge potential and some brands are leveraging all its benefits.


Interact with your audience


The reason buyers and brands love social media platforms is that they can interact directly with each other. You would have heard about people writing a post on Facebook/Instagram or tweeting to their brands about their experience? Even the biggest brands will take no time to acknowledge it and reply to them.


This isn’t due to fear of defamation, it’s to earn goodwill and create a positive impression amidst those reading it. Your interactions are read by millions of other people and the message goes clear, “You value your customers”.

Acknowledging this, you got to be active and ensure interacting with your audience from time to time. This will help you earn goodwill and eventually you’d be able to grow your clothes business. Sell clothes on social media using the Builderfly platform.


Provide seamless support


One of the primary reasons behind some brands making big is they prioritize customer satisfaction. Not just from the moment they visit your portal to making a sale, but even after that. Most users have abandoned a brand due to a lack of after-sale support. It could be through web chat, a phone call, WhatsApp, or email, the gist is, it should be prompt from your side and effortless for your target audience/customers.


Just to add to support and satisfaction, I would say experience (in whole) also matters. This begins the moment they visit your store and stays until the customer is linked with you. This means you have to keep a close track of how users are responding to your ad campaigns, their behavior after visiting your website, and are coming back to shop from your ecommerce website. Businesses with a good retention rate have a better growth chart.


Conclusion


Various aspects influence the growth of your clothing business. It can be the market flow, user response, competitors, and most importantly approach. Most brands sell the same thing. However, some make it big and some fail to create their presence. This is all because of how you present yourself and value your customers. Create online shop using the Builderfly platform and grow your clothing business.


In today’s digital era, the bars have raised for businesses. Your buyers will require a little extra every time. While you cannot add much to your product without changing its prices (pun intended) it’s better to improvise service and the modus operandi you follow. The latter can be sorted using Builderfly and the former comes when you are ready to put in some time and effort. Builderfly will help you save some while growing your business.


We hope the blog helped. In case there’s anything else, please feel free to connect with us in the comment section. We’d be happy to answer them for you.

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