The Perfect Marketing Communications Plan
Marketing communications empower you to connect with each customer segment via the most efficient channels. But what planning goes into it? Charting your marketing communications plan might look like a herculean task, and you may end up asking yourself- Do we really need to do this? And here’s the answer- yes, you do!
The right marketing communications plan helps you cut through the clutter and differentiates your brand in a very subtle, yet professional way. Because you don’t send out a series of robotic messages that sound bizarre on different platforms. With a well-thought-out Marcom strategy, you take an integrated approach and create messaging that resonates with your audience. Here’s how!
Trends - Trends data helps you build an extremely relevant marketing communications plan because you get an in-depth knowledge of what your audience is curious about, what they’re searching for, and in turn, their goals, interests, and motivations
Messaging - Let’s dive into all the elements that are foundational for creating appealing messages. The best marketing communications evoke emotions. So take a step back here and understand your customer before you start penning down the messages. Comprehend what you’re trying to achieve with each campaign and why!
Analysis - Analyze each campaign to understand how your audience engages with your messaging, the customer behavior for each channel, and why and how people interact on a specific channel. Analysis should be an ongoing process to enhance your marketing communications plan. Quantify your marketing communication goals.
Bonus Point - You need to build empathy to create a stronger marketing communications plan. Ask yourself does it have the right tone? How does it make your customer feel? Lack of empathy is also a lack of creativity.
For more such updates, check Out recent Martech Cube blogs.