The global digital marketing software market is estimated to secure a market value of US$ 370 Bn by 2032 while expanding at a CAGR of 19% during the forecast period from 2022 to 2032. The market growth can be attributed to the growing preference for mobile phones to gain information on the go. The rapid penetration of smartphones in the market has also provided a significant boost to the consumption of digital media.
From 2015 to 2021, digital marketing software sales compounded at a CAGR of 9%, reaching US$ 56 Bn in value by the end of the said historical period. Prospects further widened during the COVID-19 pandemic, as a paradigm shift towards remote business models in the wake of stringent social distancing protocols was witnessed.
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Rising penetration of digital media has encouraged the key players to invest significantly in online advertising for better reachability. Furthermore, rapid digitization has changed the way an organization functions by offering companies with various tools to connect with stakeholders in the industry through various social networking and various media.
Key Takeaways from the Market Study
- The global digital marketing software market to value US$ 65 Bn in 2022
- Professional digital marketing software to accumulate a revenue share worth 65% in 2022
- North America to have procured about 44% of the market share in 2021
- The cloud segment is expected to secure about 57% of the revenue share in 2021
- Asia Pacific to experience significant market expansion, flourishing at a 12% value CAGR until 2032
- Global digital marketing software demand to expand 5.6x from 2022 to 2032
“Increasing reliance on the virtual space amid rapid digitization of industries is compelling enterprises to invest in robust quality digital marketing software and platforms, providing a major impetus to market growth,“ says an analyst at Fact. MR.
Competitive Landscape
The global digital marketing software market players opt for various strategies to expand their market. They also make significant contributions in R&D to innovate their products to secure the forefront position in the market. Some of the recent developments among the key players are:
- In April 2021, Adobe Inc., disclosed a partnership with FedEx to enhance e-commerce innovation. The integration will give Adobe merchants access to FedEx post-purchase logistics intelligence, which will help them drive demand, reduce cost and gain customer insights.
- In April 2021, HubSpot developed its CRM platform by launching Operations Hub. With this platform, users can unify customer data in a connected CRM platform, automate a host of time-consuming tasks, maintain a clean database with ease, and ultimately, play an active role in shaping their company’s strategy.
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More Valuable Insights
Fact.MR, in its new offering, presents an unbiased analysis of the global digital marketing software market presenting historical data from 2015-2021 and forecast statistics for the period of 2022-2032.
The study reveals essential insights on the basis of service (managed services and professional services), solution (campaign management, content management, email marketing, search marketing, marketing automation, social media, CRM software and others), enterprise size (small & medium enterprises (SMEs) and large enterprises), end use (healthcare, automotive, media & entertainment, education, government, BFSI, manufacturing, and others) and deployment (cloud and on-premise) across five major regions (North America, MEA, Latin America, Europe, and Asia-Pacific).
Fact.MR’s Domain Knowledge in Technology
Our technology consulting team guides organizations at each step of their business strategy by helping you understand how the latest influencers account for operational and strategic transformation in the technology sector. Our expertise in recognizing the challenges and trends impacting the global technology industry provides indispensable insights and support – encasing a strategic perspective that helps you identify critical issues and devise appropriate solutions.
Key Market Segments Covered in the Global Digital Marketing Software Market
· By Service
- Managed Digital Marketing Services
- Professional Digital Marketing Services
· By Solution
- Digital Marketing Software for Campaign Management
- Digital Marketing Software for Content Management
- Digital Marketing Software for Email Marketing
- Digital Marketing Software for Search Marketing
- Digital Marketing Software for Marketing Automation
- Digital Marketing Software for Social Media
- Digital Marketing Software for CRM Software
- Digital Marketing Software for Other Solutions
· Based on Enterprise Size
- Digital Marketing Software for Small & Medium Enterprises (SMEs)
- Digital Marketing Software for Large Enterprises
· Based on End Use
- Healthcare Digital Marketing Software
- Automotive Digital Marketing Software
- Media & Entertainment Digital Marketing Software
- Education Digital Marketing Software
- Government Digital Marketing Software
- BFSI Digital Marketing Software
- Manufacturing Digital Marketing Software
- Digital Marketing Software for Other End Uses
· Based on Deployment
- Cloud-based Digital Marketing Software
- On-premise Digital Marketing Software
