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China OTT Services Market Size & Forecast 2026

Chrome ISR
China OTT Services Market Size & Forecast 2026

Rising penetration of smartphones, high population base along with rapidly improving economic conditions are expected to drive China’s OTT services market. According to a report “China OTT Services Market Size & Forecast 2026”, by Chrome Media. The market size of China OTT services was valued to be around USD 9 billion and is expected to grow at a CAGR of around 15% till 2026.

Rising popularization of smartphones and smart TV has increased the usage of OTT platforms in China. The penetration of internet on mobile phones is also increasing at a significant primarily due to rising internet connectivity and speed along with lowering mobile data prices. Country’s network infrastructure has also increased at a rapid pace over the past decade. Access to high spend internet is also expected to result in improvement in quality of video browsing experience in China.

COVID-19 pandemic was first witnessed in China, and this resulted in strict implementation of lockdowns. However, the country was able to recover quickly from this and was able to register more than 2% GDP growth. However, implementation of lockdowns resulted in an increase in the consumption of OTT services. This led to shutting down of movie theatres and entertainment zones along with limited release of new content as many production companies started switching towards launching their productions on OTT platforms rather than continuing on theatres.

The OTT services market of Indonesia has been segmented by type which includes Communication services, Media services and Application services. The market has also been categorised by type of platform used which includes Smartphones, Smart TVs, laptops, gaming consoles and others.

China’s OTT services market has been segmented by type which includes Communication services, Media services and Application services, and By Platform (Smartphones, Smart TVs, laptops, gaming consoles and others). Media services segment is likely to dominate the market share with a during the next five years. Smartphone is currently the most commonly used platform for OTT services consumption. This is followed by Laptops and smart televisions. During the forecast period smartphone is likely to remain the main platform in usage for OTT services.

The report offers insights around the current market scenario which comprises of market size, growth rate along with market drivers, challenges, current trends, and opportunity areas. The report also includes detailed information around market segmentation and key competitors present in those segments.

Key market players, which are covered in the report include:

·        iQiyi

·        Tencent Video

·        Youku

·        Mango TV

·        Bilibili

·        CIBN

The report bifurcates OTT Services market by Type and by Platform. On the basis of type, the report segments the market into Communication services, Media services and Application services. In terms of market share by platform usage, the reports cover share by Smartphones, Smart TVs, laptops, gaming consoles and others.

The report, “China OTT Services Market”, has been developed by gathering information based upon primary as well as secondary sources. Primary research conducted during the process includes interviews with OTT product & solution providers along with various industry experts. Secondary research includes an exhaustive search of relevant publications such as company annual reports, financial reports, news articles and other proprietary databases.

About Chrome Data Analytics & Media

Chrome DM is a technology-driven market research firm with a Pan-India on-ground presence. As of September 2017, the organization has a team of 650+ field staff, 150+ managerial staff and 450 tele-callers speaking over 22 languages to gather data from 5817 towns. With a presence in over 5,99,623 villages, Chrome DM also has an unprecedented reach into Rural India. Since its inception, Chrome DM has worked with some of the biggest brands across industry verticals, including Dabur, Gionee, Lava, Sony, Samsung, Government of Rajasthan, BJP, Employee Provident Fund Organization, Star India, Bureau of Energy Efficiency, Times Group, Future Group, Mercedes, Cafe Coffee Day, Zee, Soulflower & Mahindra amongst other reputed organizations, by providing them research & advisory.

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