Shopify Personalization

It’s 2021 and the word “personalization” has been thrown around for 5 years with businesses across segments implementing it to varying degrees of effectiveness.

However, many retailers have been slow to adapt, offering bad experiences to shoppers on their websites.

Even those who have implemented personalization in retail haven’t done it right.74% of customers feel frustrated when website content is not personalized -InstapageShoppers are moving from retailer to retailer with the knowledge that there will always be a better deal out there.

It is neither sustainable nor profitable.

But what else are shoppers looking for?

Shoppers are willing to pay up to 16% for personalized shopping experiences –PWCShoppers expect personalized experiences rather than be flooded with a slew of products.

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Our Sitecore Personalization ServicesMany firms have invested in personalization technology only to scratch the surface when running successful personalization campaigns.

Ameex has helped global brands to effectively plan and launch personalization campaigns that has increased engagement and conversions.We can help you to connect your customer and their characteristics and behavioral data, such as location, gender, or previous visits to nurture the relationship between your brand and your customer.Ameex Sitecore personalization Strategy help to your audiences a better experience on your website by delivering them tailored and targeted content.How We Approach PersonalizationDefine Goalsl Outline the digital goals that should drive personalization – what, why, and for whomKnow your audiencel Outline your audience segment, build personas, and create content tailored for each segmentMap the customer journeyl Map out journeys to know at what stages to deliver personalized content.

(Need, Research, Decision, Customer)Content Strategyl Develop an effective content strategy that documents how to craft content for each persona, channels, campaigns, etc.Create Workflow & Testl Create workflows for launching, maturing, and testing a personalization programGo Omnichannell Single customer view by acquiring data from all your channels to deliver seamless relevant content at any device, channelsSitecore Potential for PersonalizationSitecore Experience Platform and Experience Commerce are the front running platforms that deliver the best personalization capabilities out of the box.

Its potential to deliver is brought forth by the modules and practices that are built into it.Sitecore xDBSitecore xDB aggregates all your customer contact and interactions data as a holistic repository to be utilized for Sitecore’s personalization efforts.

Sitecore xDB empowers its own cloud-based AI to deliver an automated 1:1 personalization for each user.Cross-channel DeliverySitecore reads interactions and delivers experiences across devices and channel.

User interactions from a mobile is attributed to the customer data and is considered while delivering personalization through website and vice versa.Sitecore OmniSitecore Omni with its universal tracker and headless CMS can identify data for aggregation and personalization across devices by delivering on the customer’s need to engage when and wherever they want seamlessly.Anonymous personalizationSitecore’s empowered real-time visitor tracking lets us personalize the customer experience even for unrecognized visitor.

But Shopify pricing and plans have many variables that can be confusing.

Information overload often leads to indecision.

Or as I like to call it, analysis paralysis.https://ecommercechamp.com/shopify-pricing/

E-commerce websites have over the years adopted personalization techniques in order to better user experience on their websites, increase conversion rates, and boost brand loyalty.The way personalization works, it makes use of personalization tools to access and analyze user data so that their experience is tailored to meet their specific needs at every time.For example, if a certain user is interested in fashion and style, offer them discounts on fashion items every now and then.Several research studies have found that more than average percent of customers feel closer to their retailers or service providers when they are provided with personalized content.

It makes them feel like they are being heard and are of great value to the service providers.Personalizing my Shopify Store.Shopify being a platform which hosts online businesses is not exempt from the advantages of using personalization techniques.By collecting data from targeted customers to provide a personal and unique user experience, you are sure of yielding returns on your investment.

Another way of doing this is by collecting data from other people with similar characteristics such as browsing behavior, geographical location, demographics, etc.Helping customers in the decision making process as they try to make a purchase makes them know that you understand their needs and care about them.

In the Long run, when these customers think bout getting a particular product you helped them pick by using personalization tool, the first business that pops in their heads is the one that took proper care of them in the past.If you try Personalization tools and you don’t see any results, don’t stop.

Just keep tweaking and adjusting some features until you find the set of settings that work for you.Challenges of Shopify Personalization.Like every other endeavor, personalizing a Shopify store doesn’t come without its own share of challenges.

A few of them are discussed below in detail.There is going to be a wealth of data available and it won’t amount to anything if it isn’t used in the right way.