Here are the top 8 social commerce platforms and apps, along with their projected growth rates and how they influence consumers' purchase decisions.
Shopping platforms have come a long way in recent years. No longer are people limited to brick and mortar stores when it comes to finding the perfect product. A variety of online shopping platforms now offer users the opportunity to browse an endless selection of items, filtered by their specific interests. But with so many options available, which platform is the best for you?
In this article, we’ll explore what social commerce platforms are and how they differ from regular online shopping platforms. We’ll also take a closer look at some of the most popular social commerce platforms and show you how to get started using them. So whether you’re looking for a new platform to shop on or just want to learn more about social commerce, this article has you covered!
What Is Social Commerce?
Social commerce is a term used for online platforms that allow customers to buy products or services from businesses using social media. These platforms combine the functions of social media networks with e-commerce, providing a space for customers and businesses to connect and transact.
While there are many different social commerce platforms available, they all offer the ability for customers to browse products, read reviews, and make purchases without leaving the platform.
This makes social commerce an ideal solution for busy shoppers who want convenience and simplicity. Additionally, social commerce platforms provide businesses with a new way to reach potential customers and build relationships with existing ones.
Top 8 Social Commerce Platforms and Apps of 2022:
1. Amazon Live
Amazon Live is a live-streaming social commerce platform that enables Amazon shoppers to watch and shop for products in real-time. Launched in June 2019, Amazon Live is available exclusively to Amazon Prime members in the United States. Amazon Live streams live video content 24/7, featuring both Amazon and third-party brands.
The platform also offers a chat function that allows viewers to ask questions and interact with the host. To date, Amazon Live has featured a variety of product categories, including beauty, electronics, fashion, and home décor. In addition to enabling shoppers to buy products directly from Amazon, Amazon Live also provides an opportunity for brands to connect with customers and promote their latest products.