How to find trending hashtags for Instagram

Anna Frey

As opposed to Twitter, Instagram doesn't publicize a list of popular hashtags. However, if you look up a hashtag on Instagram, you'll see the number of posts that use the hashtag. Also, you'll see a list of other popular Instagram hashtags that use similar terms, with post counts included too.

To find a hashtag on a desktop, type in the hashtag with the # symbol into the search box. On mobile, type your search query in the search box, then tap Tags.

If you're watching your Instagram feed, you'll learn to quickly spot trending hashtags when they pop up. Don't be too eager to grab a trend, though. Only post using trending hashtags in the event that it makes sense for your company, and also for the content in your post.

How do I search for multiple hashtags on Instagram

The most effective way to search many hashtags within Instagram is to create search streams using the social listening tools like Hootsuite to monitor hashtags you're interested in , so you can view all relevant content on one screen without having to do each hashtag search as an individual Instagram hashtag search.

Instagram business profiles can conduct up to 30 unique hashtag searches during the course of a seven-day period.

Here's some more information about how to setup search streams so you can keep track of many Instagram hashtags on one dashboard.

We've written a whole article about the benefits of social listening if are interested in learning more about how it works. Bonus: Download a free checklist that details the exact steps that a fitness influencer used to grow from the minuscule to the 600,000+ followers on Instagram without spending a dime and no costly equipment.

Instagram hashtag search: Where do you find the most effective hashtags on Instagram for your brand

Here's the truth. You could upload your photo to one of the many Instagram hashtag generators out there and get a bunch of hashtag suggestions that are free. But, these suggestions aren't going to be as strategic and effective as researching yourself.

Here's some tips to try to think of Instagram hashtags that will increase engagement and reach.

Check out the contest

It's not necessary to copy your competitor's strategies too closely, but taking some time to study the hashtags they're using can give you a good idea about what's working in your industry.

Maybe you'll discover new hashtags to be added to your arsenal. You may decide that you don't want to compete with the same amount of attention so you can search for alternative hashtags to choose from.

Learn what hashtags your customers are already using

Since your audience is already using the hashtag you're using and other users like them are probably using it as well. Discovering these active Instagram communities is an excellent way to broaden your reach and reach out to those who are most likely to become interested in the product or service.

Keep close track of your most popular followers and check what hashtags they're using. Instagram's search tool can give you more details on which hashtags the people you follow are most interested in. If you perform an Instagram hashtag search, the tool will tell you if anyone you follow also uses that hashtag. (Note that this tool only is available on mobile devices, not on desktop.)

Use Instagram's Related hashtags feature

On any hashtags page, right over the "Top" as well as the "Recent" tabs on the left, you'll see a list of related hashtags that you can scroll through by swiping left.

This is a fantastic way to find hashtags with relevance that are a little more specific than the typical keywords you've searched for. This means you will have a better-targeted audience with less content to rival. They can be the best hashtags available for Instagram brands looking to join people who are passionate about their communities.

Create a hashtag that is branded

The most effective hashtag to promote your company could be one you create yourself. A branded hashtag is an image that you develop to promote your own brand or campaign.

It is then possible to inform your followers of your hashtag by including it in your Instagram bio, and then highlighting the hashtag in your captions, captions, and Instagram Stories. You might also think about running an event using a branded hashtag to increase the popularity of the hashtag as well as collect content from users.

Be sure to use your hashtag's branded hashtag in both the Instagram app as well as streams on your Facebook or Twitter dashboard so you can monitor the use of your hashtag. Consider opportunities to reshare excellent content or connect with influential members of your audience.

For a hashtag to be followed through Instagram just tap it, then click the Follow icon located on the hashtag page. More on BigBangram!

Anna Frey
Zupyak is a free B2B community content platform for publishing and discovering stories, software and businesses. Explore and get your content discovered.