Each year, digital marketing gets more complex. Marketers must balance SEO, PPC branding, UX and UX. They also need to consider evolving regulatory requirements, social channels and content.
Whether you are a young or experienced digital marketer, chances are you have looked into digital marketing trends for 2022.
Digital marketing professionals must keep up-to-date with the latest trends.
Every digital marketer needs to continue learning and upskilling as the pace of change continues to rise year after year. You can create the best marketing plans for your company by learning the intricacies of algorithms and other functions.
Voice search optimization and AI were once formidable concepts. But, these digital marketing trends are now a top priority for business owners.
The top trends in 2021 were chatbots, personalization and search. All SEOs were subject to significant and intense updates to their search algorithms during the second half 2021. This is the digital marketing trend roundabout for 2021.
This blog will discuss the most recent digital marketing trends for 2022. They have picked up speed and marketers need to be aware of them. Here are some digital marketing updates.
6 Digital Marketing Trends to Watch in 2022
Marketing with the Aid of AI
This is the number one digital marketing trend. All the talk has been about Artificial Intelligence and how it will soon take over your entire life. We don't realize the transformation has already begun. 60% of internet users already use an AI chatbot to answer their questions across multiple apps and websites.
AIs have fine-tuned a lot of the content that we consume on social media platforms to keep us more engaged. This amazing new technology is expected to become a $190 billion industry by 2025. Digital marketers have a tremendous opportunity to take advantage of it.
AI is an algorithm that uses complex algorithms to learn by analysing large amounts of data in a particular field or subject. Programmers can adjust the AI's results by using the best techniques that it has discovered. AI has been used to write articles for Chase and JP Morgan, among other previously impossible tasks. Persado is an AI-powered content writer assistant.
AI can do a lot of things and be a great extension arm for digital marketers who know how to use it. It's extremely cost-effective, precise, and efficient. Every group should devise a strategy to incorporate AI into their toolkit, as large corporations are already using them.
We are not referring exclusively to Facebook. The metaverse is a persistent virtual environment in which people can work, play and socialize in virtual worlds that include augmented reality (AR), VR, 3D holographic avatars and video.
According to brand Felix Health's director of growth marketing, Patrick Casey the recent buzz around the metaverse is a result of a reason--brands should be considering this virtual space in their 2022 marketing strategies.
It has the potential for a completely different set of performance metrics. Marketers will be able, according to Casey to tweak how long virtual objects stay in a user’s peripheral vision, how big they take up in the user's visual field and even where viewers are looking while viewing an ad. These insights can help you to understand the consumer better, which is a huge benefit for the future.
According to Kent Lewis president of digital marketing agency Anvil Media many brands will try virtual worlds in 2022. While consumers might not love the metaverse for a while, brands can still benefit from the first-mover advantage.
Although Livestream Commerce is still relatively new in India and China, it has been a huge success. Social media platforms are used by brands to promote their products live. The audience can then purchase the product at any time.
The Shop feature on Instagram allows brands to show the Show Now icon in live video content. This saves customers time. It has been a key digital trend in 2022, as livestream commerce has made it easier for consumers to move from an advert to a purchase.
Wikipedia states that Augmented Reality can be described as an immersive experience in an actual world where real-world objects have been enhanced by computer-generated sensory data.
It has the following three main features:
The merging of virtual and real worlds
Interaction in real-time
Real-time 3D registration of real and virtual objects
Virtual reality generates excitement and inspires people with its sci-fi visions, but augmented reality is much more marketable. Experts predict that AR will continue to outperform VR in terms of market share. Brands are increasingly using AR technology to enhance the customer experience and increase sales.
IKEA has an app that lets users take photos of their rooms with their phones (iOS 11.0.1 at the moment) and then test drive IKEA furniture. To see the uniqueness of the furniture from different angles, users can move the chairs and tables around.
AR is becoming increasingly popular, so we'll see an increase in brands looking for applications for the future technology.