You have acknowledged the potential of social media marketing and want to start dabbling with it. You have not noticed significant changes in your exposure and revenue after choosing potential platforms and publishing a couple of posts there. Is social media marketing not for you?
Nope, that is not it. Effective planning makes for a successful social media marketing campaign like any marketing strategy. This is particularly vital when it comes to social media for small businesses, as new and small brands do not have an extensive reach on the web yet. If you are running a small business, social media is the most effective way to gain a following.
Keep reading as we share five social media tips to take social media content marketing to another level.
1. Define Your Goals
Setting realistic goals helps evaluate your social media strategy’s effectiveness and improve it for better returns. It also encourages brand building by keeping your team on track and narrowing down potential metrics you can use to measure brand awareness.
Here are some of the most effective goals to boost small business social media returns:
- Increase brand awareness
- Drive traffic to your site
- Generate new leads
- Boost revenue and engagement
2. Know Your Target Audience
Your social media strategy will only work if it resonates with your target audience. After all, the goal of being active on social media in the first place is to communicate with them.
To do so, you need to identify your target audience’s geographic, demographic, psychographic, and behavioural segmentation. Only after that can you create social media content marketing around your findings in terms of topics, tone of voice, and calls to action.
3. Choose Your Social Media Platform Wisely
There are many social media platforms to choose from, so make your choice count. Instead of publishing subpar content on multiple platforms, producing quality content on one or two platforms would be better and more effective.
Each social media platform has unique user demographics. For instance, Facebook’s main audiences are between 25 and 34 years, whereas Instagram is most popular among users aged 18 to 34 years old. Therefore, pick platforms preferred by your target audience.
4. Set Up a Social Media Content Marketing Calendar
One of the keys to success in social media marketing is maintaining a consistent posting schedule. Having content calendars helps to hold your team accountable and distribute resources effectively to make sure each post goes up smoothly.
Consider using social media calendar tools to make executing, analysing, and optimising the process easier. If you work in a team, integrating the tool with messaging software can streamline communication between team members and boost productivity.
5. Produce Quality Visual Content
With 41% of marketers claiming that visual content helps achieve their goals, adding this type of content to your channels should be a no-brainer decision. Try to incorporate photos and images into your social media strategy and do A/B testing to see which ones work. Alternatively, dabble with infographics and illustrations to add more value to your content.
Sounds Hard? We Can Help!
Running a social media campaign takes time and energy – two things that most small businesses often do not have. Virtually Social aims to solve this issue by offering personalised social media marketing services.
We are an Australian-based social media marketing agency that provides social media management packages for small businesses. Our social media experts can help you produce quality content catered to your industry. We offer similar services to social media freelancers with better accountability and expertise in small business social growth, essentially acting as your social media virtual assistant.
Get in touch to know more about our social media marketing packages and how we can help build your socia
