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Read Magazine Interview with Lindsay Boyajian Hagan, VP of Marketing, Conductor

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Sarita
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I’m an entrepreneur at heart. In 2010, I launched my own digital startup focused on helping travelers navigate optimal packing lists for vacations based on length of trip, climate, and personal style. As a founder, you’re lucky enough to touch every part of the business. While I enjoyed the multi-faceted exposure that comes with entrepreneurship, I quickly found myself gravitating toward go-to-market (GTM) activities, centered around how to launch products and engage with customers.

Since then, I’ve been drawn to working at fast-growing startups, primarily focused on B2B marketing. Five years ago, I joined Conductor—an SEO and content marketing technology platform—leading their product marketing function where I focused on building out the team to support sales enablement, product positioning, and GTM.

Conductor has really evolved since I joined; we were acquired by—and subsequently bought ourselves back from—WeWork in 2018, and then formed an entirely employee-owned company. Even now, we’re in a period of incredible growth, fueled by our recent round of $150 million Series A funding and acquisition of ContentKing, the only 24/7 real-time monitoring and auditing solution on the market.

Today, as the VP of Marketing for Conductor, I lead a 20-person team across all functional areas, including Product Marketing, Demand Generation, Brand, and Corporate Communications. While I’m no longer an entrepreneur, I am lucky to now leverage many of the skills I developed during that time.

In early 2020, we had just bought ourselves back from WeWork. We were energized and excited to invest and hire in marketing. However, like many companies, once the pandemic hit, we were faced with uncertainty and had to put hiring plans on pause.

Because of our smaller headcount, our team had to work extra hard to deliver on our initiatives—on top of the stresses of COVID and having to adapt to a fully remote work environment. We had to shift all of our in-person events to digital platforms including, for the first time in a decade, our flagship annual organic marketing conference, C3.

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