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World Social Media Day: Boon for Business

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Tushar Bidhuri
World Social Media Day: Boon for Business

Intro

The average daily time spent on social media is 144 minutes. Social Media Day has gained popularity ever since it’s launched due to its influence on society throughout the years. The world has been completely dominated by social media, and almost everyone has access to the internet.


Social Media

Back then, businesses had to rely only on radio, newspapers, pamphlets, and television advertisements to promote their goods and services.Businesses discovered the perfect marketing opportunity since the vast majority of people spend time online. And what better strategy would it be to go where the customer is?

Like trying to picture Earth without water, it’s currently hard to envisage marketing without social media.

How It Changed the Business World

Every business, no matter how little or large, should think about establishing an online presence or entering e-commerce given that there are 3.48 billion active social media users worldwide and that people spend 135 minutes online on average each day.


Both the number of users and social media platforms are growing. YouTube, Facebook, Instagram, Snapchat, Twitter, LinkedIn, Pinterest, and many more social media sites are the most popular ones.

Businesses may now interact with their clients like friends who are aware of their wants and offer helpful items thanks to social media.The Benefits of Using Social Media as a Marketing Tool for Businesses. In a world where social media is an integral part of our everyday lives and corporations aren’t hesitant to take advantage of what this technological marvel has to offer them, social media has enormous influence.

Businesses have recently boosted their expenditure on social media marketing.Digital advertising now mostly replaces print and television advertising costs.And as customers stray from conventional forms of information media and entertainment, costs in this expanding industry will rise over the ensuing years.

1.

The Connection Between Data and Marketing

Businesses have now accomplished what was previously beyond their wildest expectations thanks to the discovery of the power of data.

Ads on social media make a tonne of data available. Businesses could easily obtain analytics of what their customers are looking for, what prompted them to make the final purchase, how their ads have been successful or unsuccessful, and other information rather than simply speculating about what they would like or why they would want to buy a product.

Their targeted advertisements might appeal to a far wider audience and target particular age groups and geographic areas.Any information on a client, including their income, purchasing patterns, preferences, dislikes, and needs, might be gathered by a firm.

This sincere kind of marketing enables companies to provide goods and services that consumers would like and to target audiences much more precisely.

2.

Making Use of Social Media to Achieve Marketing Goals

Businesses of all sizes may enhance brand recognition among their target markets via social media.An simpler and quicker approach to get recognized in the cutthroat business industry is to have an online presence.

Once the company gains recognition via clever advertising, attracting new clients is simple.Running campaigns and targeted advertisements expedites the procedure and enables a new client base to become aware of the company.

The next crucial action a company might do is to maintain the interest of both existing and potential clients with customized postings and trending material that allow for a steady development of a relationship with the audience.

According to research, consumers are more inclined to stick with a company if it champions a cause they care about.

3.

Availability in the world market

The residents of that particular town or region are no longer the only ones who know about a tiny business. Without having to invest a lot of money, a small business may spread its brand around the globe with the help of social media.

Their advertising would cross all national and international boundaries. Every firm may now enjoy a benefit that was previously reserved only for the best and most successful companies.

4.

The Growth of E-Commerce

Due to their great reliance on social media, consumers now employ readily accessible online eCommerce facilities.Customers may now browse items and buy their everyday supplies while still in bed.

The ease of internet buying has altered how customers see brands. A company may do both offline and online commerce.Businesses now have a broader stream of customers than they might have otherwise thanks to shipping margins throughout the world.

5.

Dependable Client Services

Customer service has always been a crucial component of a company since it enables clients to stay in touch with the company when they have questions or demands about products or services.Customers will return to a brand and stay loyal if the customer service is responsive quickly and strives to resolve problems satisfactorily.

Customers rely significantly on social media to receive customer support in minutes, day or night.Customer support has never been this simple before. They would have to send lengthy emails, make calls to customer service lines, or fill out forms from which they might never hear back.

The entire hassle has been removed, and its place has been filled by a simple fix of just conversing on Facebook or sending a tweet.

Final Thoughts

By providing businesses with incredible opportunities to sell their goods and services to a much bigger audience and establish a solid brand name, social media has brought about a revolution in business.


Businesses dedicate an entire department to taking advantage of social media marketing’s benefits. Businesses are able to accomplish their goals and adapt their plans to better cater to customer wants.

Given how many more individuals are using the internet, the trend of digital marketing is far from over. Future company opportunities in the marketing area might be even more rewarding.

Social media has permanently altered what marketing is and It helped us too in Lead Generation.

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Tushar Bidhuri
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