Ad Revenue Optimization Strategies for Publishers - Advertising Revenue Management

Online advertising is one of the most effective ways for businesses of all sizes to expand their reach, find new customers, and diversify their revenue streams.With so many options available – from PPC and paid social to online display advertising and in-app ads – online advertising can be intimidating to newcomers, but it doesn’t have to be.

Tokyo Techie makes online advertising easy, and we’ve helped thousands of businesses grow by leveraging the power of paid search and paid social advertising.Following are some digital advertising solutions you can use for creating effective online advertising.Programmatic AdvertisingBuild brand awareness by using Programmatic Display, Video, Mobile, Connected TV and Digital Outdoor to get people to search your brand online, find you on social or visit your store and website.Brand Impact MeasurementUnderstand how ad format, creative execution, advertising channel, view frequency and device, impact - brand awareness, consideration, consumer attitudes, key message communication and purchase intent.Social Media AdvertisingUse popular social platforms such as Facebook, Instagram, LinkedIn, Twitter and Snapchat to build awareness, drive engagement, get qualified leads and find new customers.Search AdvertisingPut your brand in front of consumers when they are searching for your product or looking for useful information that can help them decide, to purchase from your business.Advertising IntelligenceInsights on your brand, competition, audience and media performance using research and in-depth strategic analysis.

Get a clear and deep understanding of how these interlinking elements contribute to advertising success.Brand Impact MeasurementUnderstand how ad format, creative execution, advertising channel, view frequency and device, impact - brand awareness, consideration, consumer attitudes, key message communication and purchase intent.Audience ProfilesBespoke profiles of your audience created by overlaying rich behavioural data from our Data Management Platform.

Use Audience Profiles to understand your customers, engage, and find more of them.Tokyo Techie as a digital marketing agency provides all these marketing services.PPC and Paid Social – The Perfect CombinationCombining the reach of paid search and the granularity of paid social is the most effective way to maximize your return on investment, reach new customers, and grow your business.Need help with your online advertising?

TokyoTechie Advisor makes managing your PPC and paid social campaigns easy, offering users a single centralized dashboard, intelligent and individualized recommendations based on account performance, and a suite of tools designed to help you get the most from your PPC and paid social campaigns.

Start your free trial of TokyoTechie Advisor today.

We are a team of qualified people having expertise and years of experience in the field of advertising and marketing.

For us, work comes first, we believe in providing the best services to our customers and helping them in achieving their goals.

Provides clients access to a network of frontline industry experts that help them to get critical information.

We help hundred  of our clients to get answers their most vital question, without leaving their desksWe provide wider and fruitful advertising services such as Newspaper, Radio, Online, SMO,outdoor and other promotional activities.

Over a period of Ten years, we have consistently managed to astound the advertising industry with our unconventional advertising methodologies and out of the box campaign strategies.

Having an experience of more than a decade has helped us to deploy superb marketing tactics by combining the very best aspects of conventional and digital marketing techniques that tend to out perform the estimated results every time.

Freemium model is an example of a middle path which no longer just makes enough sense as most users do not migrate to the premium after even being engaged with the free version for a considerable time.

A good 32% of users still prefer apps that are supported by ads as monetisation model.

Now when it comes to various ad formats, consumers just hate to watch adverts that are played without their consent.

A staggering 80% of respondents in this survey openly said about their preference for opt-in ads instead of other formats.

Banner ads represent the oldest form of digital advertisement, and it can easily be filtered or blocked by ad blockers.

But still, banner ads work for certain app niches irrespective of the negative feedback about them from most mobile marketers.

When it comes to advertising media planning, you need to have some inspiration, check out this Prachar Communications blog to learn about the best ad campaigns of last year.

From ordering food to booking tickets, studying and learning, and so on tasks can be done by just tapping a few keys on our desktops and smartphones.

Even the various industries and companies are doing their tasks online to make ease of running their businesses.

Whether organizations want to advertise their products and services or to book various raw materials and more, all are shifted to the digital world with the rapidly increasing use of the internet.

Through this, marketers can individualize content for smaller consumers to respond quickly in their performance.Social media influencers - To advertise a certain brand and to increase its reach to peoples, what businessmen are doing?

They are searching for some special media influencers who can post their product review on social media handles after using them once.

As a candidate, to become a successful digital marketer becoming a social media influencer from digital marketing training institute in Pune, can be a good way of progressing in this career.Artificial intelligence - With artificial intelligence, you can do better analyzing of data stored and then further customize it as per your customer's requirement.