Earlier it was only possible to partner with large celebrities in influencer marketing. But as the times are changing, the same seven influencer marketing strategy is also undergoing a lot of changes. Now you don't need big celebrities for influencer marketing, even small types of influencers can be very beneficial for the brand. But before partnering with a Micro Influencer, you must read this article properly.
What is a Micro-Influencer?
Micro influencers is a type of influencer, it is those influencers who have between 1,000 and 100,000 followers on social media. These influencers mostly promote brands like fashion, beauty and travel. Their permanence rate is higher than the rest of the influencers because they stay more connected with their audience.
What are the benefits of working with Micro-Influencers?
A Micro Influencers is beneficial to the brand in the following ways.
1: Truthfulness.
According to a survey, it is found that more than 92% of today's viewers place trust in the brand when another person or influencer recommends the brand. Through Influence, the brand reaches out to many people at once.
2: The engagement.
An Influencer's audience trusts them a lot, when that influencer promotes a brand, their audience trusts the brand. This is because the engagement rate of micro influencers is higher than other influencers because that influencer is connected to their audience, hence the audience's trust towards the brand quickly increases.
3: Traffic comes to the website.
Like we mentioned that their engagement rate is very high, so their audience trusts a lot on Influencer. When this influencer does promotion for a brand, then its audience goes to the brand's website, which increases the traffic of the website.
4: Sales increase.
When visitors visit the website in large numbers, they will definitely do something. And when so many viewers buy so much stuff in one go then automatically sales increase.
Why is micro-influencer marketing more effective than other advertising?
Influencer marketing is more effective than other advertising because now the use of social media is increasing a lot. Apart from this, there are many reasons behind this.
Increases credibility.
With the increasing use of social media, social media has become a necessity for brands. Now people think of TV, newspaper, and poster advertisements as backward. And now people consider things on social media more credible than ordinary advertisements.
High value.
Influencer marketing offers more value than other advertising. All this has happened due to the increasing use of social media. An Influencer is so trusted by his audience that he responds well to everything he says. When an influencer promotes a brand, the audience perceives it as more effective, which is why an influencer provides more value to the brand.
How do you find micro-influencers?
You can find micro influencers from many social media platforms. This can be a bit challenging as there are a lot of influencers on social media. Here are some ways to find the right influencer.
● Check the number of followers of Influencer.
● You can choose the right micro effector with the help of the fan grader tool.
● You can eliminate the search for an adorned micro influencer by using locator trends and hashtags.
● On Google Search, you can enter the type of your Influencer, as if any Influence would be found, Google Search would notify you.
● You can search influencers using social media platforms.
● There are many social media platforms on the internet where you will find all kinds of influencers.
Conclusion.
Finding a micro influencer is a bit difficult but when you follow these tips you can find the right influencer. In this article we tell you how a Micro Influencer is beneficial to your brand, and how it works. Hope you liked the complete guide. Digital Marketing is best tool for Branding.
Socio Influencer is leading influencer marketing agency connecting top brands with passionate socially engaged audiences through influencer marketing
