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Why Creating and Adhering to Editorial Guidelines Matters

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Inspire Agency
Why Creating and Adhering to Editorial Guidelines Matters

When it comes to conveying strong messages that define your brand in the public consciousness and for your target customers and clients, consistency is key. A single brand voice, projecting a clear brand identity, is what makes people seek out your organization when they need the product or service that you provide. It speaks the language of your audience and gives shape to your brand’s persona.  


These guides provide useful baselines for formatting and grammar that you can adapt for your specific audience needs. Maybe your organization wants to call customers something like “community members,” or there are words you want to specifically avoid because of negative connotations. Then you can address tone and voice, whether playful or serious. 


Length should also be addressed in your guidelines. If your ideal buyer is detail-oriented and thorough, like a medical professional or technology manager, your content should probably lean towards comprehensive resources. If you’re trying to capture the attention of a busy person who’s quickly searching for an easy solution, then shorter, lively content is probably better suited for your purposes. 


At Inspire Agency, we work to understand your brand’s story and goals, so we can uncover your soul and give your brand a unique personality. Once we know that soul, we can find your voice and apply it to marketing and content strategies that project your identity, personality and authority to gain recognition in the marketplace.  


Editorial guidelines development is one of the earliest actions we take for our clients. We don’t apply generic ideas but do the work to uncover what’s right for your brand. Contact us to learn about how we can help tailor a voice that makes your brand sing. 


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