If you are a seller, you must be aware of the importance of Google Ads and how it helps you reach the maximum potential audience. Google automated ads provide better bid strategies, maximise clicks, and improve conversion rates.
However, Google keeps making changes in its system to provide users with more options. Recently, it has added 3 changes to the Google ads automated extensions. In this blog post, we’ll tell you the details of these changes and how it helps the advertiser.
Essential Changes To Google Ads Automated Extensions
Google ads extensions help you grow on various platforms and create a better interaction space. Your chance of getting new customers increases using these extensions.
Automated Google ad extensions are generated by Google and are predicted to improve your ad performance. The 3 changes to Google ads automated extensions are:
1. Automatic And Manual Extensions Shown Together
Starting in Mid-March or a little later, this change shows automated and manual extensions together. If you have generated two site links, Google will automatically generate two more dynamic site links making a total of 4 site links.
Google will also start showing a report of automatically or dynamically generated extensions. To see these extensions, click on the table view on the extension page.
3. Can Add At Ad Group, Campaign, Or Account Level
You can add these to any ad group, campaign, or account level. Also, the recent changes will enable the callouts, structure snippets, and site links from a higher level in your account to serve with extensions of the same type from lower levels.
You can pause if you don’t want the automated extensions to show over your manually generated ones. Skip those recommendations from Google that don’t align with your campaign goals.