Every cab service, whether new or established, should understand the significance of drivers and taxi driver applications. They should learn to attract new drivers, keep existing drivers, and grow the taxi network.

If you have a strong pool of drivers who can provide passengers with high-quality service, your business can expand like never before. The problematic element in this situation is keeping dedicated drivers and recruiting more to match passenger demand.

In this blog, we will discuss how you can attract more drivers to your business. 

Advertise locally

The first step to attracting drivers is to target the geolocation using online advertisements and job postings on social media. You should also post job openings on regional job search portals and connect with regional influencers and news outlets. 

Use referrals

Word-of-mouth and referrals are one of the most straightforward and efficient ways of marketing. By offering referral benefits to your drivers, you can encourage them to recruit new drivers.

Referrals are particularly effective since they seem advantageous and offer a win-win situation for both parties. They also give the referred driver a sense of being desired or even chosen. Also, they are more trustworthy because they are from a dependable source. 

Provide drivers with an easy taxi driver application

Your driver’s app needs to be enjoyable for your drivers. It should offer amazing and important features to drivers, should be easy to use, and look good. This important details a driver’s app should comprises of:

• Options to accept or reject trip requests. 
• Navigational integration.
• Simple registration online.
• Distribution of orders fairly.
• Ratings of passengers.
• Possibility of contacting the traveler.
• Cash and credit card payments.

Give drivers resources that help them become better ones

Drivers should always be provided with tools to improve their driving. You can offer handbooks, one-on-one conversations, and events. 

Being a driver has its own challenges. It's a lonely profession that lacks community. It may appear unpredictable and frightening. For instance, what should a driver do if a passenger is problematic? What are the communication rules? How should they behave in unfamiliar situations? 

All of this should be explained during onboarding. The drivers should know that the organization has their back, understand how to act in an emergency, and feel the community behind them.

Get to know your drivers

It's not easy to understand what your drivers appreciate about their jobs and what makes them unhappy. But basically, you require feedback. It's crucial to take rapid action when encountering issues because you might not feel them instinctively or notice them immediately. 

Utilize feedback questionnaires or one-on-one meetings to keep track of their preferences and concerns. You should always try your best to explain the problems and the reasons they can't be solved. Frequently, the drivers are aware that not all of their wishes will be fulfilled. Frequently, this is not their primary grievance with the business. The major problem is communication breakdown. 

Bonuses 

According to human psychology studies, bonuses encourage employees to reach their objectives and maintain commitment.

Sign-up and surge bonuses are effective and speedy ways to draw in new and more experienced drivers. The proper way to reward drivers who put in extra effort during peak hours is to give them both a higher rate and a surge bonus.

You can always reward your current drivers with bonuses and retroactive referrals to keep them on the road. Retroactive referrals benefit drivers who neglected to use their referral codes or were unaware of the bonus.

Bonuses are a relaxed approach to ensure that you always have enough drivers to fulfill client demands. It is a good offer for drivers because they can make extra money.

Conclusion 

Starting a cab service is not an easy thing to do. You must build a vast network of drivers. For this, you must recognize what motivates your drivers and create appropriate opportunities to motivate them. This way, you can retain the potential drivers and attract many more to grow your taxi business.

We at Fetch Taxi App provide a Fetch Taxi App’s driver application to help drivers get what they need. With the help of our app, they can easily get connected with the passengers. 

Our drivers work like they are their own boss. They have every single opportunity to make a good amount of money and cater to their financial needs. They can quickly get great earning opportunities, bonuses, rewards, and other facilities that make them stand out. 

If you dream to work with us, visit our website or download the app and sign up.