Commercial Printing - Impeccable Ways to Make Your Brand Pop

The digital landscape has left brands competing for consumers’ attention. According to popular reports, around 10,000 advertisements are kept in front of customers every day. Brands that wish to make a lasting impact on their prospective demography must cut through their digital noise and one way to do so is with printing in Jacksonville, FL. While some people think print marketing is dated, it is in fashion in innumerable ways. Brands can incorporate print media into their marketing campaign for a myriad of reasons. Let’s dive into some of them now! 

Why Print Media is essential?

Print media is a crucial component of a brand’s omnichannel marketing strategy. Leveraging conventional marketing channels with the best printers in Jacksonville, FL enables omnichannel marketing that allows brands to get higher purchase rates through better visibility and enhanced brand awareness. Print ads are more trustworthy than any social media campaign, which is why it makes more sense for marketers to incorporate direct mail as a part of their marketing approach. Some of the most evident perks of print media over digital marketing are listed as follows: 

• Relatively stronger recall: Do you have any idea about the number of digital ads bombarding consumers nowadays? It’s tough for folks to recall what they have seen when you use digital marketing channels. However, when you use print media, consumers have a better attention span. Even when they take the flyer/brochure and throw it in the trash, they spend about three seconds looking at the brand message. On the other hand, when it comes to emails, they take a moment to delete the email instead of giving it a second of attention.

• Reach older audience faster: Most marketers focus on the gen Z and millennials while alienating the most economically stable generation. Unlike gen Z or millennials with the least spending capacity and are saddled with student debt, the older generation tends to tap into their retirement funds while having ample savings. Digital ads aren’t as effective when targeting the older population because they are not tech-savvy. However, unlike digital ads, the older audience is more receptive to print advertising and banner printing in Jacksonville, FL and they prefer direct mail over other forms of outbound marketing. 

• More reliable: Even in 2023, around 41% of Americans look forward to checking their mailbox every day. Mail is like a mood booster for them that can help to bolster authentic connections. In fact, when we are not talking about direct mail, quirks such as business cards in Jacksonville FL can be extremely helpful when they pass them on. Print marketing allows you to build relationships in your industry and convey the message that you care about your target audience. Simple as that! 

Takeaway

Your brand’s print media is a little slice of your business. Believe it or not, the right printing services in Jacksonville, FL can make all the difference in distinguishing your business from the myriad of enterprises available in your target location. 

About Author

Joe Fergus is the Production Manager of Century Type Print and Media Company in Jacksonville, Florida. Century Type Print, provide top quality same day printing services Jacksonville FL for books, flyers, postcards, direct mailings, calendars, business cards, large banners at the best market rate.