So, picture this- you’ve just returned home after a long, exhausting business trip. You changed into your comfortable jammies, get into your cozy blanket and just as you drift off to dreamville, your phone rings and the telecaller on the other end goes “Hello there. This is Kevin and I’d like to talk to you about your toner needs.” This is why you need inbound lead generation so that you don’t become that frustrating cold-caller, disrupting people’s naps.
What is a Lead?
Businesses find prospects through two primary methods:
Purchasing Data: They buy databases with contact information and contact details about a person who may or may not be a relevant prospect for the company. These prospects are contacted by the cold callers to open communication and confirm if they qualify as a lead.
Generating Leads: These are people who initiate contact with the company by submitting their personal information or directly communicating via contact form or helpline using effective lead generation strategies.
This should explain that a lead is a person who initiates contact with an organization by expressing their interest in the company’s products or services in a viable form.
Leads are approached by a company after the initiation of communication by the lead themself, rather than being reached out randomly as a cold-call prospect.
How do Leads Initiate Contact?
Say, for instance, you are researching “Efficient team management” for an office presentation. You find an interesting eBook on a website and try to download it. A pop-up appears, asking you to fill in your name, email address, company name, etc for downloading the document. You fill it in and submit it- you are now a lead.
The information provided by you on the website is an indication that you’re interested in the topic and might consider associating with the company.
This is one of the many methods of initiating contact and there are more. But not all leads are equal or have the same process.
Refer:- Guide to Lead Generation