If your phone is not ringing as much as it should, despite spending plenty of dollars on SEO marketing and AdWords. In that case, you need to reinvent your digital marketing strategy or change the website design to address the problem. The web design company in Toronto can help you to fix it.
What will they do to troubleshoot your problem?
a. Implement a suitable strategy for your business- The Professional Web design company in Toronto don't believe in a one-size-fits-all approach, which means they will implement a suitable strategy specialized for your business.
b. Fix the company website- Though it may sound like an obvious choice, have you ever thought about it or rushed ahead by making some tweaks here and there and then halted because you became focused on other things? These professional companies will assist you with it.
How will they do it?
The web design agency in Toronto will make you aware of different users that visit your website.
Knowing what kind of person visits your site helps you cater to them effectively. These companies will gain insight into your customers through Google Analytics, help you understand the demographics, and delve into the users' minds.
1. Improve the site speed
Research studies have shown that site speed directly impacts conversion rates. It is one of the top SEO factors that enhances or decreases the user experience. The pages that load faster can convert 2.5 times higher than websites that take more than five seconds to load. You can optimize the site speed by following the best page speed practices and using the strategies below.
· Optimizing the images
· Managing the caching files
· Compressing the files
· Improving page load speed
· Using customized hosting services also makes the site run faster than usual
2. Tracking
The professional web design agency in Toronto will help you track content that leads to conversion and positively impacts the customers. They will.
· Do Social Proofing
· Add a Call to Action button like contact us.
· Use heat mapping to understand customer behaviour, and trends and know which words appeal to them.
3. Understand the customer behaviour
Understanding customer behaviour is the first step to making site changes. There are two ways to do this.
Using data and analytics- They do this with the help of Google Analytics, Google Optimize, etc.
Taking surveys from the customers: They will directly ask the customers using CTA, conduct surveys, etc.
The result
Combining all these tweaks can make a major difference on your website. You will get more gains and conversion rates. A professional website design company can help you scale ahead in the business, achieve your business goals and persuade customers to make purchases.
Ryan Stevenson is the author of this article. For more details about Customer Journey Mapping please visit our website: stealthmedia.com
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