Hiring public relations firms in Orange County can be a substantial investment for your business. While the measurement for PR effectiveness is becoming more evident as part of our current data-driven and digital world, the decision to hire a PR agency may appear as a risk when the ROI is unclear. The truth is that all brands need an active investment in their brand positioning, messaging, influencer outreach, and reputation management.
Whilst we recommend hiring a PR company at the startup phase of your business, we understand that budget is an important consideration. Read on to understand some of the most important instances that need the services of a PR company.
Upcoming business development, launch or event
When your business makes a big announcement, PR is a great way to get the information out. They will help with generating content such as writing blog articles, press releases, social media posts and fact sheets. They will also have the relationships to give out your story to the right journalists and analysts to create an impact.
More competitor visibility
It is very frustrating to see your competitors getting more press than your business, especially when you know you have better services than your competitors. If you see your competitors being mentioned more within the media, standing out in defining your market and beating you in sales, it is the best time to hire PR firms to increase your visibility.
Need for increased brand recognition and awareness
If your business is agile and small, but unknown, it could be the right time to invest in a PR company to help you change things for the better. PR companies will increase your efforts in how your service offering is positioned, ensure you are reaching the right audience within the analyst and media communities and even help you create smart content for your target audience.
Marketing strategy broadens channels of communication
Strong public relations campaigns will serve to enhance other marketing aspects and vice versa. If you are expanding your marketing with the goal of driving specific KPIs back to your business, you should work with a reputable PR company to help you.
Need for improved lead generation
Customized marketing efforts and account-based marketing for certain clients or niches are very popular. Your salesmen require the correct collateral to show leads why you are important and how your services will help them solve their problems.
Public relations activity can provide validation for your services such as client testimonials, unique coverage and case studies, in addition to content creation to promote sales. Whilst a lot of PR companies are ready to work with clients on flexible scopes of work and retainers, it is crucial to talk to agencies as soon as possible while considering the investment. This way, the public relations firms in Orange County will have enough time to familiarize themselves with processes, people, products and services that are unique to your business, allowing them to execute with better success when high-profile assignments come up.