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Anatomy of a Growth Hacker

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Michael Lofton
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Beyond the great amount of tips, tricks, and tools you can use, it is important to learn the thought process and philosophy needed for anyone to consider himself a growth hacker.

Just to clarify the concept, let s take a look first at what a growth hacker isn t myths , so then we can establish what he/she actually is.

Growth hacking is the only option for startups to make it: Again, just like in the previous myth, we need to say, that it doesn t guarantee results and it is not the only way.

Growth hacking is about acquiring new users: Actually, a real growth hacker knows that the best place to find growth is through existing users.

As said in thecrunch.com, This curiosity leads to a grasp of product and user experience way beyond the surface.

Growth hacking has worked so far with limited resources; without this predicament, the possibilities are immense.

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Michael Lofton
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