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When pigs fly: a Taobao-like crowdsourcing platform reshapes its business model

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John Murphy
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Among his many abilities is to tengyun , or mount a cloud and fly.The company we re introducing today is called Zhubajie .

Scaling up the platform and innovating our products involved a strong element of trial-and-error along the way, said Zhu Yueming, founder and CEO of Zhubajie.Zhu Mingyue, founder and CEO of Zbj.com photo from Zhubajie But Zhu soon found that mere product innovation was not sufficient, as users tended to avoid paying commission and leave the platform once they privately set up contacts.

Its major projects fall in three categories: graphic design, web construction, and marketingEmployers can publish a task in either a rewards system, where a best solution is chosen from all submissions, or in a bidding system, where a service provider is chosen for its qualifications and rate before the service is provided.Similar to Witkey, where users share knowledge, share experience, and purchase services and information, Zhubajie used to have three major income sources: commission, ad revenue, and membership fees.

The program will negotiate with 120 cities and cover 36 of them within this year, and the company will establish a VC fund to support local enterprises.To build trust between customers and the platform, Zhubajie offers online services called Fuwubao , which guarantees that money is transferred effectively, and that compensation is available should a contract be breached.

The platform now has over 15 million users, among which 10 million are service providers and five million are domestic and overseas employers, creating revenue of RMB 7.5 billion in 2015.

Top photo screened from Zhubajie s official site Zbj.com

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