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Game maker Activision Blizzard to bring live e-sports to Facebook

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James Musick
May 18, 2016 09:23
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Video game maker Activision Blizzard wants to make e-sports mainstream by bringing video game competitions not to television, but to the world s largest social media company.

The California-based company s Media Networks unit announced this month a trio of plans intended to increase awareness of e-sports, hooking viewers with specially formatted videos and smarter statistics.

Photo: AFP

Closing the gap will be crucial to attracting advertisers, which eSports teams, organisers and companies such as Activision Blizzard expect to be a top source of income for the fledgling industry.

But Mike Sepso, senior vice-president of Activision Blizzard Media Networks, says his team will focus on Facebook, as video viewing there has skyrocketed.

The size of the audience and the rapid pace of video consumption on Facebook has a lot of advertisers interested in it, he says.

Match broadcasts should get a new look in the coming weeks as Activision Blizzard rolls out a new tool that automatically analyses statistical databases and pops findings onto the screen.

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James Musick
May 18, 2016 09:23
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