Executives at restaurant food delivery startup Deliveroo may have felt a chill down their spine on Tuesday as Amazon announced tentative steps to move in on their territory by launching a restaurant food delivery service over the pond in Manhattan, New York.Deliveroo is arguably the best-known restaurant food delivery company in the UK but one of the startup's early employees is aware that there are other companies eyeing up the space it operates in.Last Wednesday, before Amazon announced it was going to deliver food from 350 eateries across Manhattan, Dan Warne, Deliveroo's managing director for the UK and Ireland, told Business Insider: "I m sure there will be some much bigger fish who consider entering the market at some point.
But we feel we re in a very good position.
"Deliveroo, founded by former investment banker Will Shu and Greg Orlowski in 2012, pays a fleet of riders to pick up food from restaurants and deliver it to customers at their homes and offices.
"Restaurants don t necessarily have a back entrance to handle drivers or a second kitchen to handle deliveries," explained Warne.Warne said Deliveroo plans to put the RooBoxes in areas where there isn t necessarily high footfall.
Tommi's first started using the RooBox in February.Tommi's manager Robert Magnusson told Business Insider that the RooBox has allowed Tommi's to test new markets and expand with low financial risk and overheads.
The results of the test will be based around how drivers feedback on it.