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6 Ways to Use Video to Add More Value to Your Digital Marketing Strategy

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Michelle Bach
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Humans are highly visual beings, so it s certainly no surprise that online video content is becoming a favorite source of information and entertainment across the digital landscape—and it shows no signs of slowing down.

According to a HighQ infographic, experts believe that 69% of consumer Internet traffic will be from video by 2017—and that number will rise to 79% by 2018.

In fact, the same infographic reports that 52% of marketing professionals worldwide name video as the type of content with the best ROI.

As another example, TopRank Marketing has also taken to using video to add a visual dynamic to our weekly online marketing news roundup.

Rather than just giving our readers a collection of industry articles and their links, Account Manager Tiffani Allen and Content Marketing Lead Josh Nite provide humor and insight on the trending topics.

Best Practice: Consider using live streaming video to give your audience either a sneak peak at an upcoming event or make a special announcement.

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Michelle Bach
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Zupyak is a free content platform for publishing and discovering stories, software and startups.