But American voters don t really care, according to a survey from news analytics firm Morning Consult.
Forty-seven percent of survey respondents said they were very comfortable or somewhat comfortable with social media networks determining the news that people see on their sites.
Fifty-five percent of Democrats and only 42 percent of Republicans were at least somewhat comfortable.
If the bias allegations are true — Facebook says they aren t — the social giant s news editors would sometimes suppress articles from conservative outlets in the Trending Topics module, a sort of sidebar where people can see popular stories.
In the same poll, Republicans were more likely than Democrats — 36 percent to 28 percent — to say the selection of news stories on social media should be determined purely by the level of reader interest.
Of course, Facebook s automated process is still constructed and tweaked by humans who ultimately determine which parameters are prioritized.