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MarTech Today: Acxiom’s turnkey environment, VR ads & Google’s mobile-friendly testing tool

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Duane Harrison
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From Marketing Land:

Data provider Acxiom opens up its turnkey marketing analytics environment

May 17, 2016 by Barry Levine

Called Acxiom Marketing Analytics Environment or AMAE, it offers the first full integration of the company s 2014 LiveRamp acquisition.

9 reasons you should attend SocialPro in Seattle this June

May 17, 2016 by Marketing Land

Are you a professional social media marketer focused on driving results for your company or clients?

Botnet hijacks search results to siphon Google AdSense for Search revenue

May 17, 2016 by Ginny Marvin

The click-fraud botnet Redirector.Paco has infected nearly 1 million computers worldwide since 2014, according to researchers.

Email provider Bluecore, UGC platform Olapic team up to use consumers photos in marketing emails

May 17, 2016 by Barry Levine

The collaboration points to the growing incorporation of user content into more marketing channels.

Google launches their new mobile-friendly testing tool

May 17, 2016 by Barry Schwartz

Google revamped the mobile-friendly testing tool after its launch back in November 2014.

The Biggest Mistakes in Usability Testing, www.uxmatters.com

Amazon Wants Alexa to Take Control of Your Smart Home, www.wsj.com

Connexity, Inc. Launches Enhanced AudienceView, connexity.com

First Intentionally-Initiated Out-of-Stream Format Displays Both Direct Response and Engagement Ad Creative, www.vibrantmedia.com

Latest Hootsuite App Dynamically Manages Social Between Desktop and Mobile, hootsuite.com

Mavrck Launches Beta Program for Pinterest Influencer Activation Engine, www.mavrck.co

NetLine Advances with Account-Based Marketing Platform Powered by First-Party Intent Data, www.prnewswire.com

Progress Announces New Digital Transformation Solutions to Combat Digital Denial, www.businesswire.com

Five Questions You Need to Ask Before Purchasing New Technology, www.marketingprofs.com

30 Practical Tips for Producing Great Facebook Live Videos, www.problogger.net

5 Best Practices to Consider Before You Use Livestreaming Video, blogs.constantcontact.com

Twitter is testing a Periscope live-streaming button inside its mobile apps, techcrunch.com

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