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5 things Apple's Tim Cook needs to do on his trip to India

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Charles Pete
May 18, 2016 07:08
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Get concessions from Prime Minister Narendra Modi's government

Apple has applied to the Indian government for permission to import refurbished iPhones so that it can offer lower-priced phones to the Indian user.

The company's phones are considered too expensive by India's price-sensitive users, even though the iPhone is a well-regarded brand and a status symbol in the country.

More than two-thirds of the smartphones shipped in the first quarter were assembled within the country, with over 25 vendors making phones locally, according to IDC.

Help increase smartphone penetration in India

Growth in China is slowing, with research firm Canalys reporting that smartphone shipments grew by only 2 percent year-on-year in the first quarter.

The Indian smartphone market will never grow to the size of China's because of the population's low average per-capita income, high taxes and the appreciation of the U.S. dollar against the Indian rupee, Kiranjeet Kaur, research manager at IDC Asia-Pacific, said in an interview recently.

Also, unlike in the U.S. and some other markets where the majority of phones are sold through carriers, in India carriers focus on services rather than offering phones, thus putting demands on Apple to quickly roll out its distribution channels to markets outside the main cities.

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Charles Pete
May 18, 2016 07:08
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