We currently write about everything to do with customer support and also some hiring topics.
Our target customers are owners of small iOS and Windows software startups that are looking to scale up with our services.
My question is should I be interacting and reaching out to influencers of the "call center" and "customer services" niches OR should I expand content to reach out to a wider audience?
such as startup growth tips, etc.
Little more info about what I'm currently doing: Currently growing twitter following by retweeting and interacting with influencers of above niches.
Thanks for reading guys, any marketing advice helpful for my niche would be greatly appreciated!