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Google Embeds AI in New Products to Make Search Ubiquitous

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Carlo Prine
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Google became one of the world s most valuable companies by making a search engine that sucks in billions of queries people type into web browsers on PCs and phones.

The bet is that whoever makes the most engaging and useful digital personal assistant, also known as the conversational interface, will control the layer between a person and their digital life, and collect the most revenue and profit from being that privileged broker.Google has been working on artificial intelligence -- technology that lets computers teach themselves about the world -- for more than 15 years.

That will let Google s search and other services follow people from smartphones and smart watches into their car and homes.

A contact named "@google" can be summoned by users to provide AI-powered services, like finding restaurants and booking tables, or searching for movies.The AI in Allo is based on technology already deployed in Google s Inbox program, which reads through e-mails and suggests appropriate replies.

People will summon it by using the same call out -- "OK, Google" -- that is used in other existing Google mobile apps.

A technology called Expander will help the technology work in multiple languages, with insights gleaned from AI deployed in one language feeding the intelligence of the software in another tongue.But it will take time for the AI to be able to anticipate and respond to every request, said Huffman.

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Carlo Prine
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