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Google's next big move against Microsoft Office: Get help and get big

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Michelle Rilley
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This new Google Apps API, or application programming interface, provides the "hooks" that turns Google Docs into more of a platform — outside services can now integrate with Google Apps in a deeper way than ever before.

At launch, Google is announcing integrations with a wide range of business apps, including Salesforce, SAP, and Trello, with more to come as more developers adopt that API.Enlisting these developers is a sign that the search giant is renewing its push to topple Microsoft Office's stranglehold on workplace productivity.The new API is starting with the Google Sheets spreadsheet app and Slides presentation tool on the web, but the search giant promises it'll expand all over.

Less tedious click-and-drag, more doing.

"Users were more focused on the process than their goals," says Google Docs Group Product Manager Ritcha Ranjan.Here's a video of these integrations in Sheets: And in Slides: The next app store It's worth noting that it's very similar to similar moves made by Microsoft around its Office 365 cloud productivity suite, which has been making its own play to attract outside developers.

Tools like Google Apps and Office 365 follow you around from device to device, and bring all your documents with you.

This is a big way to help Google Apps, now 10 years old, grow into a new decade.NOW WATCH: A bulldozer company knocked down the wrong house, and it's blaming it on Google MapsLoading video...

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Michelle Rilley
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