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Patagonia wants to sell fewer clothes to help save the planet

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James Mckinnis
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US-based outdoor-clothing company Patagonia uses materials that either benefit, or cause minimal damage to, the environment.

Having been steadily successful since it was founded in 1973, the company has doubled in size, tripled its profits and become a certified B Corp over the past ten years.

The company's annual revenues, in excess of $600 million in 2013, have continued to rise, despite - or rather, partly due to - a programme called Worn Wear.

Patagonia, still privately owned by its founder, 77-year-old Yvon Chouinard, continues to donate at least one per cent of its annual net revenue to environmental causes, to date totalling $36 million.

"There is nothing we can change about making clothing that would have more positive environmental impact than making less," she says.

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James Mckinnis
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