Marketing Day: Google I/O announcements, Amazon’s annual sales hit $100B & more

Sandra Wilson

From Marketing Land:

VR is coming to the Google Play store this fall with Daydream

May 18, 2016 by Ginny Marvin

Google s new Daydream platform is set to deliver virtual reality to Photos, YouTube, Street View, apps and movies.

Amazon reaches $100B in annual sales

May 18, 2016 by Amy Gesenhues

CEO Jeff Bezos says Amazon is the fastest company ever to reach the $100 billion sales milestone.

Google I/O Live Blog: Home voice-activated assistant, Allo messaging app announced

May 18, 2016 by Danny Sullivan

Google announces its rival to the Amazon Echo, unveils yet another messaging app.

How to understand the value of content and measure digital emotion

May 18, 2016 by Erika Trautman

Columnist Erika Trautman explains why marketers need to go beyond surface metrics and instead focus on delivering personalized content.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:


Content Marketing

Conversion Optimization

Copywriting, Design & Usability


.Top Blows Past .Biz To Become The 6th Most Registered Top Level Domain, www.thedomains.com

.VIP breaks new TLD launch records, domainnamewire.com


Could Guided Selling Help Your Ecommerce Store?, www.practicalecommerce.com

EBay eyes huge opportunities to personalize shopping through artificial intelligence, www.retaildive.com

Gap CEO says the company would be delusional not to consider selling on Amazon, qz.com

Is omni-channel retail a delusion?, econsultancy.com

Top Ecommerce Merchandising Tactics, smallbiztrends.com

Email Marketing

Independence Day Email Campaigns: Don t throw away your shot!, blog.movableink.com

The Time-Saving Secret to Grow Your Email List, blogs.constantcontact.com

General Internet Marketing

Brand Personification: The Ultimate Way to Get to Know Your Brand, www.marketingprofs.com

How to Grow Marketing Innovation In-House, adage.com

How to Personalize Ads & Stop Annoying Users, blog.marketo.com

Internet Users Want a More Personalized Ad Experience Report , www.adweek.com

Steal This Sales Tool to Beef Up Your Marketing Strategy, www.convinceandconvert.com

Why You Must Get Scrappy with Your Marketing, www.ducttapemarketing.com

Internet Marketing Industry

Aberdeen Group Partners With Bombora to Offer B2B Intent Data, www.marketwired.com

CrossInstall Expands Team with Former Chartboost Executive Anuj Kucheria On Board as New Vice, www.ireachcontent.com

HookLogic Expands Network in Effort to Extend Brand Clout, adage.com

Openprise Announces Free Diagnostic Tool to Assess the Readiness of Companies Lead & Contact Data for Marketing Automation, Account Based Marketing, & Predictive Analytics, openprisetech.com

YuMe Doubles Up on Protection for Advertisers and Brands with Native SDK-Driven Brand Safety and Integral Ad Science s Bid Expert, www.yume.com


Marketers Struggle to Balance Marketing Technology Tools and Talent, www.emarketer.com

MarTech Advisor Investscape Q1 2016 – Analyzing the $2240.51 Million Martech Investments that Kicked Off the Year, www.martechadvisor.com

Why chief digital officers are all the rage, www.internetretailer.com

Mobile/Local Marketing

5 Things You Need to Know About Mobile Ad Blocking, www.tune.com

A better approach to app monetization, venturebeat.com

Big Updates for Yahoo Mail Apps, yahoomail.tumblr.com

This one factor keeps people coming back to their favorite apps, www.businessinsider.com

Why marketers should be A/B testing mobile apps, www.retaildive.com

Reputation Management

To rebrand, or not to rebrand?

That is the question, econsultancy.com

Social Media

Here and Now – Facebook s First 3D-360 Film, media.fb.com

11 Little-Known Facebook Features You can Try Today, www.searchenginejournal.com

2012 LinkedIn Security Breach Strikes Again, www.adweek.com

4 Secrets to Building Social Momentum, contentmarketinginstitute.com

5 Steps to Improve Your Customer Service Using Twitter, www.socialmediaexaminer.com

6 Proven Strategies for Successfully Promoting Content Across Social Media, blog.bufferapp.com

Facebook blocked in Vietnam over the weekend due to citizen protests, techcrunch.com

Google and Facebook still dominate tracking on the web, www.theverge.com

How Snapchat Discover Competes with Facebook Instant Articles and Twitter Moments, simplymeasured.com

How Sports Fans are Using Facebook Reactions, www.newswhip.com

How To Create Perfect Posts, unbounce.com

How to Find Facebook Post Ideas for Higher Organic Reach, www.razorsocial.com

How To Use Facebook Chat Bots to Market Your Business, smallbiztrends.com

How To Use Snapchat Effectively For Marketing, www.searchenginepeople.com

Publishers and brands, get ready for the Snapchat algorithm, digiday.com

Snapchat s newest power users: Entrepreneurs with advice for startups, digiday.com

Snapchat s shoppable ads can unlock data, sales if relevant, www.mobilecommercedaily.com

Social Contests in 2016 – Why You Can t Ignore Them, www.jeffbullas.com

What if Facebook Gave Us an Opposing-Viewpoints Button?, www.wsj.com

Why Employees Don t Share Company News on Social Media, www.marketingprofs.com


About The Author

Amy Gesenhues is Third Door Media's General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land.

Sandra Wilson
Zupyak is a the world’s largest content marketing community, with over 300 000 members and 3 million articles. Explore and get your content discovered.