It s a voice-activated device that looks like a small bookshelf speaker and acts as a voice-recognizing, intelligent front end to music and other entertainment, everyday tasks like calendar appointments, Google s search engine and home automation systems like Google s own Nest.
But while Amazon can offer the world s largest retail store and content inventory, Google has search and its immense knowledge and product ecosystem.
Users access the always-listening device, according to a video shown during the I/O keynote address, by saying Okay, Google.
The video, which showed a typical family employing the device in the morning rush to work and school, indicated that Google Home is designed to work with devices throughout a house, including speakers, TVs and lights via home automation.
Google Home, which will only support one account initially, is intended for release this year at an as-yet-undisclosed price.
More than a dozen services are already integrated, including Uber, Pandora, OpenTable, Spotify, WhatsApp and Ticketmaster.