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Fujitsu launches data-inspired campaign to target business customers

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Trisha Lewis
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Fujitsu has launched a new global campaign in an effort to demonstrate how its products and services can help harness the power of data.

Using the tagline Shaping tomorrow with you , the campaign features an online film showcasing different industries implementing Fujitsu technology.

Interestingly, the film was shot live, in-camera and released without any post-production.

To achieve this, the film s creators mcgarrybowen and Found Studio used 3D projection mapping and holographic technologies to transform a white set into a series of live-action scenarios.

Jane Briers, creative director at mcgarrybowen London, said: "We had a real opportunity to make the medium of projections part of the message itself, and bring to life the theme of 'digital transformation' in a way that had never been attempted before.

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Trisha Lewis
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