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Google I/O 2016: Allo messaging app embraces end-to-end encryption to take on WhatsApp

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Alexander Ruper
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Available for download this summer for both Android and Apple iOS, Google has promised that Allo will also offer a mode in which chats can be set to expire and will give users the ability to set private notifications.

With these developments, alongside a focus on artificial intelligence AI , Google is taking aim directly at its competition — such as Facebook's WhatsApp and Microsoft's Skype.

It uses your existing phone number — also like WhatsApp — which simplifies the sign-up process and keeps everything as streamlined as possible.

Google Allo uses artificial intelligence and an 'incognito' mode to compete with rival messaging apps

Google touted a number of other features, including changing the size of messages from 'whisper to shout' , and image annotation.

If it works as planned, it signals an ambitious next step for the already ambitious tech company.

Like Allo, with a focus on security, Google said that all calls on Duo will be encrypted end-to-end.

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Alexander Ruper
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