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Direct Mail Breaks Outdated Marketing Assumptions

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Cornelius Jones
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Costco thrives with a monthly magazine.

Williams-Sonoma and others clean up with catalogs.

Bonobos ultimately decided on a small test in 2013, and the results led them to not only continue mailing, but to increase the number of catalogs mailed.

High-end retailer Neiman Marcus has found they get $4 back in sales for every dollar they spend on producing, printing, and mailing a catalog.

Our big secret to massive growth is … relentlessly following up with leads.

Our follow-up, to this day, also consists of an online strategy.

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Cornelius Jones
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