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Social appetizing: The underused secret sauce of driving app downloads (VB Live)

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James Maloch
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Social channels are one of the most effective ways to drive app downloads, but they re often a missed opportunity.

Much like how a friend would recommend a new eatery to you after devouring its amazing chef s tasting menu, social appetizing allows users to share their excitement over a new app, thereby enticing newcomers to download and spend.

Yet many app publishers are ignoring this valuable channel.No question, acquiring high-quality users is becoming more challenging year after year, and social appetizing provides a better opportunity to attract the audience you want for your app.

The line between mobile and desktop users continues to be blurred, as 67 percent of consumers begin their shopping experience on one device and move to another before purchasing.

Focusing on social media — which is used by a majority of mobile users — allows your company to target the desired demographic in a more efficient way.

However, more money doesn t guarantee solid results, unless you know exactly what you re doing.

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James Maloch
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