Chinese tech juggernaut Xiaomi may be best known for making high-quality smartphones like the new Mi 5 and selling them at low prices, but the company has made it very clear it wants to become a household electronics giant that can rumble with the likes of Samsung and Apple on a global scale.
The Mi Box runs Android TV 6.0 and and is positioned to compete directly with the Apple TV, Fire TV and other set-top boxes.
Xiaomi's streaming box supports 4K playback, like the Fire TV, but it does it one better with HDR High Dynamic Range for picture quality with more colors, higher brightness and increased contrast.
The set-top box has access to a full range of apps available in the Google Play store including YouTube, Netflix, Vudu and more.
"This is a significant milestone for Xiaomi and I am really excited to be working closely with Google to bring such a great product to our fans in the US.
I believe US consumers will truly enjoy the Android TV experience on Mi Box, which brings stunning 4K HDR video and a wide variety of content to your living room," Xiaomi vice president of international Hugo Barra said in a press release.