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Could Guided Selling Help Your Ecommerce Store?

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Sandra Wilson
May 18, 2016 11:21
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Helping online shoppers navigate complex buying decisions may help ecommerce retailers improve conversion rates, reduce returns, and earn loyal, repeat shoppers.

Products that are new to the market and thus require more study by the consumer before deciding to purchase can also be categorized as complex, explained IBM s Robin Schwartz in a 2005 interview about IBM s enterprise guided selling solution.

The guided selling solution should help shoppers make relatively complex buying decisions with ease regardless of whether the product itself is complex or simple.

Another store said, Cooking surface sufficient for 45 burgers.

If you ask a potential kayak buyer if she has a lot of room to store the kayak, and that shopper says no, you should presumably limit kayak recommendations to short kayaks or kayaks that can breakdown for storage.

But you will need to weigh the time it takes to set up and integrate a solution against your resources and goals.

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Sandra Wilson
May 18, 2016 11:21
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