SaaS startup Showpad which has built a platform designed to improve other businesses sales productivity has closed a $50 million Series C funding round, led by Insight Venture Partners — with IVP MD Jeff Horing now joining the Showpad board.
Existing Showpad investors Dawn Capital and Hummingbird Ventures also participated in the funding round.
While, on the flip side, the marketing department gets to track which content has the biggest impact on the customers sales reps are talking to — with the promise being improved ROI on that marketing content.
The 2011 founded mobile-first startup was a relatively early mover in the consumerization of IT trend, powered by the rise of devices such as the Apple iPad being pulled into the enterprise sphere.
Showpad touts simplicity as its selling point vs traditional file sharing systems, portals and CRMs — with its platform allowing users to pull in relevant marketing content from other storage services where it might be siloed, such as Box, Dropbox and Google Drive, and showcase, manage and track performance on a single platform.
It also now dubs itself a content activation platform , albeit that s a fancier way of saying it makes marketing, channel and sales enablement software.