Sending a text on an iPhone is an intuitive experience — so intuitive that users take the ease of communication it allows for granted.
The action has become so ingrained in our daily habits that 8.3 trillion texts were sent in 2015 alone.
But long before the iPhone, and before Steve Jobs founded Apple, rising to success with his rounded, sleek personal technologies, computers weren t so easy to interact with, let alone carry around.
Paying homage to the computers of yore, photographer James Ball aka Docubyte teamed up with production company INK to take stylized portraits of machines throughout history, granting the clunky computers a poppy, consumerist sheen, as though they were the subjects of glossy ads.
You chose bright, glossy compositions for these photos — why did you choose to juxtapose the composition with the outdated designs?
I wanted to restore them to their former glory and recreate a timeless aesthetic akin to the advertising from the past while keeping the images clean, modern and supposedly, studio-based.