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Google’s Making Its Own Chips Now. Time for Intel to Freak Out

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Eric Billiter
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Best of Swiss Web/obs via AP Images

Google has built its own computer chip.

It threatens the future of commercial chip makers like Intel and nVidia—particularly when you consider Google s vision for the future.

According to Urs Hölzle, the man most responsible for the global data center network that underpins the Google empire, this new custom chip is just the first of many.

Hölzle declined to go into specifics on how exactly Google was using its TPUs, except to say that they handles part of the computation needed to drive voice recognition on Android phones.

Moorhead wonders if the new Google TPU is overkill, pointing out that such a chip takes at least six months to build—a long time in the incredibly competitive marketplace in which the biggest Internet companies compete.

Asked why Google built its chip from scratch rather than using an FPGA, Hölzle said: It s just much faster.

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Eric Billiter
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