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Make It Happen: 5 Strategies for Creating an E-commerce Success Story

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Brandon Gaither
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I was focused on making money.

I cut corners on our website s development and seriously limited our advertising spend.

Related Article: Don't Let It Happen to You: Top 4 Mistakes That Kill eCommerce Businesses

Spend Money on the Components That Your Customers Interact With

If you re going to create a website using a free, do-it-yourself website builder, you re going to run into problems.

Related Article: Sales Ahead: 30 Tactics Proven to Increase E-commerce Conversion INFOGRAPHIC

The Value of Search Engine Optimization

The best sources of reliable, cost-effective traffic to a site are Google, Bing and Yahoo.The reason is simple.

Forget the sale for a moment; the opportunity to make a sale will elude you if you can t grab the target market s attention.

The beauty of a blog is that it s easy to post content that s trending and creative, without needing to code a new page for a website.

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Brandon Gaither
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Zupyak is a free content platform for publishing and discovering stories, software and startups.